Own end-to-end direct-response creative for video ads, turning performance data into new concepts and leading a scalable production process that mentors editors and ensures rapid, test-driven asset iteration.

• Concepting, scripting, and storyboarding across YouTube/Google video ads and DK assets.
• Collaborate with media buyers to identify winning concepts, scale variations, and create platform-specific creatives.
• Lead process development and mentorship to establish quality standards and a scalable creative production system.

Responsibilities

• Creating new variations of winning ads
• Developing new hooks, openings, angles, and concepts
• Producing YouTube skippable and non-skippable ads
• Building Google video advertising assets
• Storyboarding concepts from briefs or from scratch
• Creating UGC-style advertising content
• Producing platform-specific creative variations
• Building thumbnail and supporting creative assets
• Working closely with media buyers to identify and scale winning concepts
• Turning performance data into new creative testing ideas
• Leadership Opportunity: help build processes, establish quality standards, and eventually lead additional editors and creative contributors
• Reviewing work, providing feedback, delegating projects, and helping create a scalable creative production system

Requirements

• 3+ years producing direct-response advertising creative
• Proven experience creating YouTube Ads, Google Ads video creative, Demand Gen assets, or similar paid advertising content
• Strong video editing skills using Premiere, After Effects, DaVinci Resolve, CapCut, or equivalent tools
• Experience developing concepts, scripts, and storyboards independently
• Strong understanding of direct-response principles, including hooks, retention, offers, CTAs, and creative testing
• Experience creating multiple variations from winning concepts
• Ability to work independently with minimal oversight
• Strong organizational and project management skills
• Comfortable working in a fast-moving, performance-focused environment

Preferred

• Experience working directly with paid media buyers
• Performance marketing agency experience
• Motion graphics experience
• Familiarity with creative testing frameworks
• Understanding of YouTube Ads and Google Ads platforms
• Experience managing or mentoring creative team members
• Advanced AI-assisted content production workflows