Lead a cross-channel creative engine for a fast-growing DTC brand, turning brand strategy and product stories into thumb-stopping campaigns while tracking culture, platform behavior, and performance signals to drive rapid, data-informed iteration. Explore AI-enabled storytelling to accelerate production and unlock new formats.

• Own concepting and campaign development across major social platforms, from brief to execution.
• Shape and protect a cohesive creative voice across paid and organic channels.
• Translate brand moments into compelling briefs and scalable content, leveraging performance data to inform decisions.