Creative Marketing Lead

Responsibilities

• Own the viral calendar. One big stunt a week.
• Run each stunt end to end. Concept, budget, vendors, permits, insurance, talent and day-of logistics. If it needs a pilot, a fabricator or a city permit, you find them.
• Be on camera when it helps. Wear the suit. Hold the sign.
• Capture everything. Plan the shot list before the stunt. Shoot, edit and ship cuts for X, LinkedIn, Instagram and TikTok within 24 hours.
• Engineer the reach. Seed it with creators, press and our customers. A stunt nobody sees didn’t happen.
• Own Wooly. Make our mascot a character people recognize and follow.
• Build event moments. Booth props, guerrilla activations and dinner experiences that make Weave the thing people talk about at every conference.
• The kind of thing you’ll run - Own the viral calendar. One big stunt a week.
• - Wooly takes over SF. Our mascot shows up everywhere engineers are. What it takes: costume, route, street team, a camera that never stops.
• - The 10-foot token jar. AI spend, made physical. What it takes: fabricator, freight, a booth that can hold it.

Requirements

• You've produced activations, or campaigns that went viral. Show us the numbers.
• You get things done in the real world. Vendors, permits, and logistics don't scare you.
• You can shoot and edit. You know what makes a clip travel on X, LinkedIn, and TikTok.
• You have no fear of looking ridiculous. Taste keeps it from being cringe.
• You turn a wild idea into a plan, a budget, and a date.
• You want to be in the office in SF, 5 days a week.

Preferred

• Background in experiential, event production, comedy, improv, film, or street marketing
• Agency or creator experience with a portfolio of things people remember
• An audience of your own that you grew
• Interest in developer tools, AI, or engineers as an audience
• Early-stage startup experience

Benefits

• Health/vision/dental insurance covered
• Free lunch/dinners/snacks
• Yearly team offsite with regular team events
• Yearly $500 learning/development stipend