Responsibilities

• Plan and execute innovative marketing strategies that align with company goals and drive measurable growth across digital and traditional channels
• Develop strategic content — including graphics, copy, and multimedia assets — that promotes brand awareness, engages target audiences, and supports business development
• Plan, design, and execute professional email marketing campaigns using platforms such as Mailchimp, Constant Contact, and similar tools — from initial concept through deployment and performance analysis, using email campaign calendars to ensure timely, consistent outreach aligned with company initiatives, events, and promotions
• Monitor and report on key email performance metrics — including open rates, click-through rates, and conversions and use insights to continuously improve campaign effectiveness
• Capture photographs and video on a regular and as-needed basis to build and maintain a robust library of high-quality, brand-relevant visual material
• Maintain a strong and consistent online company voice through systematic postings across Facebook, Instagram, LinkedIn, YouTube, and other social media platforms
• Evaluate metrics and prepare performance reports on web-related and social marketing tactics; analyze data trends to identify what equates to success and inform future strategy
• Implement SEO best practices across website content, blog posts, and digital campaigns to improve organic visibility and drive qualified traffic
• Serve as the primary owner of the company website — monitoring performance and overseeing day-to-day management, content updates, and maintenance to ensure the site remains current and optimized for search engines through keyword integration, metadata management, internal linking, and page speed best practices
• Develop landing pages for campaigns, events, product launches, and other initiatives

Requirements

• Associate's or Bachelor's degree in Graphic Design, Marketing, Communications, or a related field preferred
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign) or equivalent design tools
• High proficiency with email marketing platforms — experience with Mailchimp and Constant Contact is essential; familiarity with list management, automation, and campaign analytics is required
• Demonstrated experience managing social media platforms and executing content strategies
• Strong knowledge of SEO principles, Google Analytics, and digital advertising platforms
• Hands-on experience with website management platforms such as WordPress, and the ability to make updates without relying on a developer for routine changes
• Strong photography and videography skills with an eye for composition and brand storytelling
• Excellent written and verbal communication skills
• Highly organized, self-motivated, and able to manage multiple projects and deadlines simultaneously

Nice To Have

Benefits