VP of Marketing
Analyst1
USA (Remote)
$200K/yr - $250K/yrIn-houseFull-timeSenior level8+ years exp.
4 hrs ago
Creative Manager
Florida, NY (On-site)
Salary Not AvailableMid Level7+ years expFull time
Posted 4 months ago
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Job Summary
Lead brand and creative marketing initiatives across regions, driving GTM plans and cross-functional execution for an international retailer.
- Own annual brand marketing plans and GTM initiatives across regions.
- 5–7 years in luxury brand marketing within retail.
- Direct a creative team and coordinate cross-functional campaigns.
Job Description
Responsibilities
- Develop annual brand marketing plans to address, support and reach brand and marketing objectives
- Establish strategies, tactics and reporting measures to monitor the success of plan execution
- Work closely with Merchandising team to deliver a GTM (Go-to-Market) seasonal plan introducing new items, packages, promotions, collateral, training and sales tools to retail managers, sales staff and strategic business partners
- Create and oversee project management and trafficking processes, including managing workflow, project timelines and resource allocation
- Direct the creative team on designing and developing communications and materials that comply with brand guidelines
- Direct and coordinate advertising, PR, social media, outreach and marketing events
- Develop engaging and effective marketing communications and materials for multiple touchpoints: POS, print, outdoor, web, digital, social, mobile, email, etc.
- Manage POS visual presentation, purchase experience and post-purchase engagement activities
- Coordinate marketing events and activities with Regional Managers including defining event objectives, planning, scheduling, communications, training, shipping and setup of materials
- Develop relationships with regional and store managers, understand their needs and provide the tools, services and support needed to increase their business
Requirements
- Undergraduate Degree in Marketing or Business Management required, Master’s Degree a plus
- 5-7 years brand/creative services experience, preferably within the luxury goods category, managing a consumer brand in a retail environment
- Strong marketer with business acumen and exceptional problem-solving skills
- GTM (Go-to-Market) and project management expertise including plan creation and time/resource management
- Outstanding communications skills including experience working with cross-functional teams, performance reporting and communicating with senior management
- Results-oriented and able to thrive in a dynamic, fast-paced work environment
- Strong organizational skills, detail-oriented and self-directed
- Ability to meet deadlines and manage multiple projects simultaneously
- Ability to react to directional changes quickly and positively
- Advanced computer skills, including Word, Excel, PowerPoint with knowledge of various graphics design and internet-related software
- This position reports directly to Marketing Director.
Diamonds International
Diamonds International® was established over 30 years ago. What began as one store in St. Thomas has now blossomed into more than 125 locations. There are more Diamonds International® locations in the Caribbean, Mexico, and Alaska than any other fine jeweler, making the Diamonds International® brand one of the most recognized fine jewelry brands in the world.Throughout their history, Diamonds International® retailers have distinguished themselves by providing a comfortable shopping atmosphere, and outstanding customer service. Whether enjoying a Caribbean vacation, or shopping at home in the United States, millions of people have looked to us, and our sister stores—Tanzanite InternationalTM, Diamonds International Watch & DesignTM, Luxury of TimeTM, and the online Diamonds International® store at DiamondsInternational.com—to provide them with luxury jewelry, elegant timepieces, and the finest gemstone products at an unsurpassed value. We are proud to serve and satisfy all of our customers.
Founded in 1988
New York, New York, USA
1.3K employees (162 in marketing)
Traffic Signals
Monthly Visitors
17K
Traffic Source Mix
Search
32.5%
Direct
42.2%
Referral
7.8%
Social
15.5%
Paid
1.5%
Headcount Trend
Current headcount: ~1.3K
Marketing Team
Marketing Team Size
85 (7% of company)
Median Career Experience
14.5 years
Median Tenure
7.8 years
