Build a cohesive, AI-enabled creative function that shapes brand direction across 50+ dealership networks while driving measurable creative impact and team development.

• Sets and enforces visual direction and brand standards across all channels (paid, organic, owned, and on-site)
• Translates brand strategy into distinctive creative concepts and provides final creative approval on major campaigns
• Leads two functional leads (Creative Lead and Content Lead) and the teams beneath them, including designers, videographers, and content creators
• Partners with the team to test, measure, and evolve creative based on results
• Drives AI adoption across every creative workstream, including concepting, production, and review
• Builds and maintains a creative-effectiveness scorecard in partnership with Performance
• Ensures consistent brand presentation across 50+ dealership locations as the network expands
• Develops and coaches direct reports, including performance management, hiring, and career development
• Manages creative production volume without compromising quality or brand standards

• Bachelor’s degree in marketing, design, communications, or related field preferred
• 5+ years in high-volume creative environments
• 5+ years of campaign concepting and creative strategy ownership
• 5+ years managing creative teams (not just leading projects)
• Demonstrated history of using performance data (CTR, conversion, retention, lift) to evolve creative output
• Strong, demonstrable application of AI tools in creative work, with examples and clear point of view
• Retail, automotive, or experience-led brand background preferred
• Demonstrated excellent oral and written communication skills, along with excellent interpersonal skills
• Ability to set creative direction with confidence and ship to a defined standard
• Ability to read performance data and adjust creative output accordingly, including comfort changing direction when work isn’t performing

• Retail, automotive, or experience-led brand background preferred

• Hybrid schedule based out of our Jacksonville, FL headquarters
• Ongoing career development opportunities: specialized job training, certifications, professional development, and assistance in continuing education
• Comprehensive health and welfare plan for all full-time employees (30+ hours/week), including:
• Major Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance (Basic, Supplemental, Spouse, and Child available)
• Employee Assistance Program (EAP)
• Paid Time Off
• Qualified retirement plan (401k) with Employer Match

• Fair and competitive compensation

• Campers Inn RV is looking for a Creative Manager to lead creative across our 50+ dealership network. This role owns visual direction and brand standards across every channel, leads two functional leads (Creative and Content), and drives AI adoption across every creative workstream.
• At Campers Inn RV, we’re more than a dealership—we’re a team driven by purpose, innovation, and a commitment to helping people enjoy the RV lifestyle and find their AWAY.
• Our vision is to be the RVer’s Trusted Resource for our employees, customers, and partners, and to lead the industry through forward-thinking ideas and positive change.
• Founded in 1966 by Art and Fran Hirsch, Campers Inn RV has grown into the Nation’s Largest Family-Operated RV Dealership, with nearly 50 locations in over 20 states.
• Our family-focused roots still guide us today—treating every employee and customer with fairness, respect, and genuine care.
• We believe in living our core values of Integrity, Teamwork, Continuous Improvement, and Sustainability in everything we do.
• Join Campers Inn RV and be part of a company where your career can grow, your contributions are valued, and your work truly makes a difference.