Responsibilities

• Define and lead the creative direction for social media content, setting the tone, visual language, and storytelling approach across all platforms
• Concept big ideas and see them through, translating brand campaigns and product priorities into narrative-driven, social-first content
• Build stories, not just posts, developing serialized formats and content that audiences come back to
• Shape how we show up on each platform (Instagram, TikTok, Pinterest, and beyond), while keeping a clear, cohesive brand voice
• Spot what’s happening in culture, and decide where we lead, not follow
• Plug into campaigns, shoots, and editorial early, bringing a social-first lens from the start, not as an afterthought
• Move easily between teams, stepping in to direct, refine, and elevate work wherever it’s happening
• Partner closely with Social and Marketing to make work that is both brand-building and performance-aware
• Operate as both a creative director and a creator, building decks, shaping ideas, and making content when it matters
• Stay close to the work: framing, editing, refining, and pushing ideas to a higher bar

Requirements

• Bachelor’s degree in Fine Arts, Design, or related field (or equivalent experience)
• 5–8+ years of art direction or visual content experience in fashion, retail, or lifestyle
• Strong portfolio that demonstrates both elevated taste and scrappy execution across social platforms
• Strong creative point of view and a clear perspective on fashion, culture, and content
• Proven ability to generate original concepts and visual direction, not trend replication
• Proven ability to lead creative direction across projects and influence outcomes across cross-functional teams
• Experience directing photo and short-form video shoots
• Ability to operate at both high-level creative direction and hands-on execution
• Experience using generative AI tools to support creative concepting and production workflows
• Strong design fundamentals (composition, typography, color, layout)

Preferred

• Experience creating content for paid social performance marketing
• Familiarity with TikTok/Reels creation and editing workflows
• Motion graphics or video editing experience
• Experience working in small, agile creative teams or startup-style environments
• Deep interest in fashion, styling, and cultural trends
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parantal leave