National Vision, Inc. logo
National Vision, Inc.

Creative Lead

Duluth, GA

Salary Not AvailableMid Level6+ years expFull time

Posted 6 months ago

Job Summary

Own brand creative direction and execution, aligning with brand strategy and cross-functional partners to improve creative effectiveness.

  • Lead translating brand briefs into concepts and assets across campaigns.
  • Must-have: 6+ years in brand marketing or integrated marketing and 3–4 years agency experience.
  • Standout: Strong collaboration with internal teams and agency partners to steer visual identity.

Job Description

Responsibilities

  • Translate brand strategy and briefs into creative concepts and executions for their assigned brand(s).
  • Provide hands-on creative direction and design to support seasonal selling periods.
  • Partner closely with the Brand Director on priorities and success criteria.
  • Guide and review creative work to ensure quality and brand consistency.
  • Collaborate with agency partners to provide direction and feedback.
  • Apply brand guidance to in-store and operational creative needs.
  • Partner with Media, CRM, Content Production, and Consumer Insights.
  • Steward brand visual identity and standards.
  • Incorporate performance learnings to improve creative effectiveness.

Requirements

  • 6+ years of related experience in brand marketing, creative development, or integrated marketing communications. (Required)
  • 3–4 years of experience in an agency environment. (Required)
  • 3+ years of in-house brand or marketing experience, working directly with internal stakeholders and business teams. (Required)
  • Experience translating brand strategy into creative concepts and marketing executions.
  • Experience working closely with creative agencies and cross-functional marketing teams.
  • Experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
  • Education Four-year college degree or equivalent experience in Business, Marketing, Operations, Design, Communications, or a related field. (Required)

Preferred

  • Copywriting experience. (Preferred)
  • Strong understanding of brand governance, visual identity systems, and creative quality standards.

Benefits

  • We also offer a comprehensive benefits package including health and dental insurance, 401k retirement savings with company match, flex spending account, paid personal time off, paid company holidays, parental leave, employee eyewear discount and much, much more.
National Vision Inc. logo

National Vision Inc.

National Vision is one of the largest optical retail companies in the United States with over 1,200 stores in 38 states and Puerto Rico. We help people see their best to live their best through our optical products and services. For more than 30 years, we have been improving lives by providing eye care and eyewear for value-seeking and lower-income consumers.Retail brands include America’s Best, Eyeglass World, and Vista Optical inside select Fred Meyer stores and on select military bases, and an e-commerce website DiscountContacts.com, offering a variety of products and services for customers’ eye care needs.

Founded in 1990
Duluth, Georgia, USA
www.nationalvision.com
National Vision, Inc. logo

Creative Lead

National Vision, Inc. · Duluth, GA