Responsibilities

• You are a strategic marketer who enjoys connecting people with meaningful services, programs, and experiences.
• You are a collaborative, results-oriented professional who measures success, continuously improves performance and works across teams to achieve meaningful community impact.
• You are a creative, skilled storyteller who creates compelling marketing copy and campaigns that inspire people to act.
• You understand the importance of the public library and are eager to help Adams County residents discover and use their library.
• You will take the lead on understanding market research, customer insights, and data to inform marketing strategies and campaign decisions that move people from awareness to action.
• You see every marketing initiative as an opportunity to increase library card registrations, strengthen community connections, and expand awareness of library services.
• You are up for the challenge and have the know how to identify and reach non-library users through targeted messaging, audience segmentation and strategic campaigns.
• You understand how to tailor messaging to different audiences while maintaining a consistent brand voice - creating compelling advertising copy across print, digital, social media, email and web platforms.
• You are a genius at developing messaging that captures attention, builds interest and inspires action.
• You balance creativity with strategy, ensuring marketing efforts are engaging and results-driven.

Requirements

• 1-3 years of professional marketing, communications, advertising, or public relations experience
• A bachelor's degree in marketing, communications, public relations, business, journalism or a related field
• You have proven experience developing and executing successful marketing campaigns from strategy through evaluation
• You have strong advertising copywriting skills with the ability to create persuasive, audience-focused messaging
• You have experience conducting market research, translating customer insights into actionable marketing strategies, and analyzing campaign performance and data to improve results
• You have knowledge of Asana, or other project management software
• You have excellent written and verbal communication skills
• You have the ability to manage multiple projects simultaneously, prioritize effectively, adapt flexibly to changing priorities, and meet deadlines in a high-speed environment
• You are interested in other cultures and languages, Spanish-speaking candidates highly desired

Preferred

• Spanish-speaking candidates highly desired