Responsibilities

• Manage creative briefs for all lifecycle campaigns across channels (email, push, SMS)
• Serve as primary approver on all content deliverables, working with cross-functional partners to execute intended strategy and communicate revisions
• Maintain database of all content and copy related to Lifecycle Marketing campaigns
• Execute monthly calendar planning across owned Lifecycle Channels
• Code, build and test email campaigns and push notifications
• Set up, test, QA and launch dynamic content
• Monitor active campaigns daily and quickly troubleshoot to resolve errors
• Design emails and fix issues utilizing HTML/CSS and marketing cloud developer tools
• Refresh and modernize existing email templates on an ad-hoc basis
• Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.

Requirements

• 2+ years of professional non-internship marketing experience
• 1+ years of hands-on Salesforce Marketing Cloud experience
• 1+ years of experience coding, building, and launching email marketing campaigns
• Experience writing SQL queries for audience segmentation, reporting, and campaign execution
• Experience using HTML/CSS for email development and troubleshooting
• Experience using Excel and data analysis to support marketing decisions
• Strong attention to detail and ability to manage multiple projects in a fast-paced environment

Preferred

• Experience working for a retail, ecommerce, fashion, footwear, beauty, or consumer brand
• Experience supporting CRM, lifecycle marketing, loyalty, retention, or customer engagement programs
• Proficiency with Salesforce Marketing Cloud tools including Journey Builder, Automation Studio, Audience Builder, and SQL-based segmentation
• Experience supporting customer journeys, automated marketing campaigns, and personalized customer experiences
• Familiarity with merchandising calendars, promotional marketing, seasonal campaigns, and customer lifecycle strategies
• Strong interest in customer behavior, personalization, and customer experience optimization
• Ability to balance technical execution with customer-centric thinking
• Experience partnering with Creative, Merchandising, Marketing, Product, or Ecommerce teams
• Demonstrated curiosity about retail trends, consumer behavior, and digital customer experiences
• Experience working in a fast-paced retail or ecommerce environment with competing priorities and tight deadlines

Benefits

• Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.