Responsibilities

• Develop and lead a bold, cohesive creative vision for Duke Women’s Basketball that aligns with the program’s championship aspirations, core values, and competitive identity.
• Lead the creative direction across all digital, social, recruiting, and brand platforms to ensure consistent, premium execution and storytelling
• Lead, manage, and develop a team of creative professionals, including one full-time employee, external collaborators, and student creatives.
• Provide ongoing feedback mentorship and performance management to elevate individual contributors and overall team output.
• Establish clear roles, expectations, and workflows to ensure efficient, high-quality content production across all platforms.
• Oversee resource allocation, scheduling, and project prioritization to meet the demands of a high-performance program.
• Lead end-to-end content strategy and production, including photography, videography, design, graphics, social content, and digital storytelling.
• Deliver high-quality, original content that highlights the program’s culture, student-athlete experience, and on-court excellence.
• Create differentiated, culturally relevant content that drives engagement, elevates the program nationally, and supports recruiting goals.
• Develop and oversee original content series, including podcast concepts, episodic storytelling, and behind-the-scenes programming that deepen fan connection and expand the program’s reach.

Requirements

• Work requires communications, analytical and organizational skills generally acquired through completion of a bachelor's degree program.
• Work requires the ability to plan and administer programs and direct program activities within a specific functional area, generally acquired through four years of related experience.
• OR ANY OTHER EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE.
• Commitment to knowing and complying with NCAA, ACC, and institutional rules.

Benefits

• Duke provides comprehensive and competitive medical and dental care programs, generous retirement benefits, and a wide array of family-friendly and cultural programs to eligible team members.