Creative Leadership & Brand Direction

• Set and steward the visual identity and creative direction of the PopSockets brand across all channels, digital, physical, packaging, retail, and campaign
• Lead the development of seasonal creative concepts, campaign frameworks, and brand campaigns from brief through execution
• Maintain a strong, consistent brand POV while pushing creative ambition and keeping the work fresh
• Partner with the copywriting team and brand voice leads to ensure visual and verbal expression are fully unified

China Studio Management

• Serve as the primary US-side creative lead and day-to-day relationship manager for PopSockets' in-house design studio in China
• Establish clear creative briefs, feedback frameworks, and quality standards that allow the China studio to operate effectively and at brand across time zones
• Travel to China regularly to build relationships, align on seasonal priorities, and maintain creative continuity between the US team and the studio
• Work cross-functionally with product and supply chain teams to ensure the China studio's output integrates cleanly into broader product and brand workflows

US Team Leadership

• Lead, mentor, and grow a US-based creative team, setting high standards for craft, collaboration, and creative thinking
• Build and manage creative processes and workflows that allow the team to move fast without sacrificing quality
• Foster a creative culture grounded in curiosity, constructive feedback, and accountability
• Partner with recruiting to grow the team as the business scales

Packaging & Virtual Merchandising

• Lead packaging design direction across all key markets, US, China, and international, ensuring creative consistency while accounting for market-specific requirements, regulatory needs, and consumer expectations
• Own the visual merchandising strategy for digital retail environments (virtual merchandising) across PopSockets.com, Amazon, and major wholesale partner platforms globally, including how product is presented, sequenced, and experienced online
• Partner with the China studio to develop and maintain market-adapted packaging and digital shelf assets that meet both brand standards and local market execution requirements
• Collaborate with product, sales, and e-commerce teams to ensure packaging and virtual merchandising creative supports sell-through and reinforces brand at the point of decision
• Establish scalable asset systems and templates that allow regional teams and retail partners to execute within brand guardrails without requiring bespoke creative for every SKU or market

Cross-Functional Partnership

• Act as a strategic creative partner to marketing, product, and sales, translating business goals into compelling creative strategy
• Contribute to go-to-market planning for new product launches, seasonal moments, and brand initiatives
• Present creative work confidently to senior stakeholders and external partners, articulating the strategic rationale behind creative decisions

• 10+ years of creative experience, with at least 3 years in a Creative Director or senior creative leadership role
• The ability to operate at both the strategic and executional level, i.e. you can write a creative brief and redline a layout in the same day
• Hands-on experience with packaging design and virtual merchandising, i.e. you understand how product shows up on a shelf and on a digital page, and you know the difference between the two
• A portfolio that demonstrates strong visual craft and conceptual thinking across brand identity, campaigns, packaging, and digital consumer products or lifestyle brand experience strongly preferred
• Demonstrated experience managing creative teams or studios across international locations, China experience is a significant advantage
• Cultural fluency and genuine comfort working with Chinese design partners; Mandarin proficiency is a plus but not required
• Strong communication and presentation skills; you can make a room understand and believe in a creative direction
• Familiarity with multi-market packaging requirements and the operational complexity of adapting creative for different regional standards
• Experience working in a fast-paced, product-driven brand environment where the creative needs to be both beautiful and commercially grounded
• Willingness to travel internationally, regular trips to China are a firm expectation of this role

$165,000 - $180,000 a year