Responsibilities

• Set and protect the creative vision across the full client portfolio.
• Review, refine, and approve the design team's output to an uncompromising editorial standard.
• Lead creative direction for priority accounts, flagship campaigns, and complex client challenges.
• Translate client objectives into social strategies, campaign concepts, and creative direction, in partnership with account management.
• Lead the development of client strategy presentations and present creative recommendations with clarity and conviction.
• Lead creative for RFPs and pitches, from concept through the design of pitch materials, campaign ideas, and sample social content.
• Bring a point of view on where luxury hospitality storytelling is headed and make it visible in every pitch.
• Own the design of Persephone Social's brand, marketing materials, design standards, and internal creative initiatives.
• Stay ahead of platform shifts, emerging formats, and cultural moments, bringing that fluency back to the team and our clients.
• Lead, mentor, and develop the design team, cultivating a culture where creativity thrives and people are trusted with meaningful work.

Requirements

• Deep experience in luxury and hospitality: hotels, resorts, travel, fine dining, or luxury lifestyle brands (agency-side, in-house, or editorial)
• 10+ years of design experience, including 2+ years leading and directing other designers
• A portfolio that demonstrates social-first campaigns, brand work, and platform-native formats (Reels, TikTok, motion, and photo/video art direction)
• The ability to take an idea from strategy and concept through final execution, and to direct others in doing the same
• A strong understanding of social platforms, formats, and how discerning audiences behave on them
• Confident, warm, and precise communication in front of clients, prospects, and your own team
• Comfort managing shifting priorities across multiple accounts without lowering the standard

Benefits

• Health, dental, and vision coverage
• 401(k) with company match
• Unlimited PTO and a culture that respects the boundary between work and life
• Fully remote, with core collaboration hours in Eastern Time
• A growing agency where your creative leadership will be visible in everything we produce