Responsibilities

• Brand Storytelling & Creative Vision
• Develop and lead a cohesive, emotionally resonant brand narrative rooted in family, friends, and food.
• Build storytelling platforms that scale across omni-channel ecosystems, from retail and digital to social, packaging, and experiential.
• Translate brand strategy into tiered creative execution across:
• Awareness (top-of-funnel brand building)
• Engagement (community and content-driven interaction)
• Conversion (performance-driven creative that drives action)
• Ensure consistency and excellence in brand voice, tone, and visual identity across all outputs.
• Omni-Channel Creative Leadership
• Oversee creative development across all consumer touchpoints, ensuring a seamless and integrated brand experience.

Requirements

• 20 + years of creative leadership experience, ideally within CPG, food & beverage, or lifestyle brands.
• Proven track record of building and scaling creative for well-known or high-growth brands.
• Deep experience developing omni-channel campaigns and content ecosystems.
• Experience working within or alongside creative operations systems such as Wrike (or similar), DAM, and PIM platforms.
• Strong portfolio demonstrating storytelling, brand building, and execution across multiple platforms.

Benefits

• BENEFITS THAT BRING MORE TO THE TABLE:\n\nWe offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder’s benefits vary based on eligibility and can be reviewed in more detail during the interview process.
• OUR RECIPE FOR BALANCE:\n\nWe believe great culture starts with people. We’re a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.