Responsibilities

• Lead the development of creative strategy and execution across multiple client accounts, ensuring alignment with brand and business objectives
• Oversee and inspire the creative team, providing clear direction, constructive feedback, and mentorship to elevate output and grow talent
• Translate strategic insights into compelling creative concepts across campaigns, content, and brand initiatives
• Partner cross-functionally with strategy, social, influencer, and activation teams to deliver integrated, high-impact work in alignment with objectives and channel best practices
• Present creative concepts and rationale to clients with confidence, clarity, and strategic grounding
• Oversee end-to-end creative production cycles, including planning and execution of in-house shoot days and management of external production partners, content creators and vendors
• Establish and uphold creative standards across visual and verbal expression, ensuring all work is strategically grounded, channel-appropriate, and optimized for both brand building and performance
• Oversee verbal brand expression across all client work, including messaging, on-screen text, and copywriting
• Review and approve creative work across channels, including social, digital, paid media, and brand identity
• Explore, test, and implement emerging AI tools to enhance creative development, production efficiency, and scalability across client work