Creative Director, Design Lead

New York City, NY (Hybrid)

$75K/yr – $180K/yrSenior Level8+ years expFull time

Posted 3 hrs ago

Job Summary

Owns creative direction, client alignment, and project leadership across campaigns, mentoring junior designers and ensuring brand consistency while collaborating with cross-functional teams.

  • Lead strategic design concepts and client-facing presentations
  • Guide resources, timelines, and cross-channel execution

Job Description

Responsibilities

  • Provide strategic leadership and creative vision, guiding the creative team to develop innovative and impactful design solutions that meet client objectives and resonate with the target audience.
  • Collaborate closely with clients and account managers to understand their business goals, target audience, and communication objectives, translating them into compelling design strategies and concepts.
  • Oversee the development and execution of design projects across various platforms, ensuring the delivery of high-quality and on-brand creative work that exceeds client expectations.
  • Provide guidance and mentorship to junior designers, nurturing their skills and fostering a collaborative and creative work environment. that encourages creativity, exploration, and the generation of fresh ideas.
  • Set the creative direction for advertising campaigns, overseeing the conceptualization, design development, and execution of visual elements
  • Present and effectively communicate design concepts to clients, articulating the creative rationale, and incorporating client feedback to refine and enhance designs
  • Foster strong relationships with clients, becoming a trusted creative partner and offering strategic guidance and insights to enhance their brand's visual identity and communication efforts.
  • Lead and participate in brainstorming sessions, collaborating with copywriters, art directors, and other team members to develop integrated campaign concepts that seamlessly merge design and messaging.
  • Ensure brand consistency and adherence to design standards across all advertising materials and campaigns, maintaining the integrity of clients' brand guidelines.
  • Manage and allocate resources effectively, overseeing project timelines and budgets to ensure timely delivery of high-quality creative work within allocated resources.

Requirements

  • At least 8+ years of industry experience in a well-established, creative role with a proven track record
  • Strategic mindset and the ability to think creatively, generating innovative design concepts and solutions that align with client objectives and resonate with the target audience.
  • Excellent leadership and managerial skills, with the ability to inspire and motivate a creative team, foster collaboration, and drive the execution of exceptional design work.
  • Strong communication and presentation skills, with the ability to articulate design concepts, influence stakeholders, and build strong client relationships.
  • Strong creative portfolio highlighting relevant/category experience
  • Solid verbal communication skills, with experience presenting
  • Experience working with large teams in client facing role
  • Excellent written and presentation skills
  • Excellent grasp of design and layout fundamentals
  • Able to gracefully handle multiple projects in a fast-paced environment

Preferred

  • Knowledge of digital media and experience designing for various digital platforms is highly desirable.
  • Proficiency in front-end development work (CSS and HTML) and working within a CMS is a plus
GREY logo

GREY

Grey’s mission is to create Famously Effective ideas that move people, business, and the world forward—harnessing the power of creativity to solve business problems and deliver growth for the world’s most influential brands and companies including P&G, Volvo, Haleon, Circle K, and The Coca-Cola Company, among others. This year alone, Grey was recognized as a 2025 Fast Company World Changing Ideas winner, earned 7 Grand Prix from prestigious global award shows, and secured 22 Lions at the 2025 Cannes Lions International Festival of Creativity, including a Gold Lion in every region. Newsweek also named Grey a Top 100 Global Most Loved Workplace (2024) and America’s Greatest Workplaces for Women and Professional Services (2025). Grey is part of WPP (NYSE:WPP).

Founded in 1917
New York, New York, USA
3.3K employees (1,260 in marketing)

Salaries

Posted range

$75K/yr – $180K/yr

Taken straight from the job posting.

Design median pay in the United States

$83K/yr

Most pay falls between $69K and $109K. Based on 705 salaries.

See all GREY salaries

Marketing Team

Marketing Team Size
516 (16% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
92.8K
Traffic Source Mix
Search
45.1%
Direct
40.8%
Referral
9.5%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~3.4K
GREY logo

Creative Director, Design Lead

GREY · New York City, NY · Hybrid