Responsibilities

• Originate and shape sharp, culturally relevant creative concepts and copy yourself, not just brief them out to others
• Take a product brief and turn it into a strong creative brief the agency can run with, and be hands-on enough to shape the idea itself when needed
• Guide and shape creative work, including giving feedback on design and jumping in to write or punch up a line of copy to get something over the line
• Manage agency relationships and hold the bar for top-tier creative
• Bring brand management discipline to the role: keep the brand consistent, understand its voice deeply, and work effectively with vendors and partners
• Balance performance marketing priorities with the need to build brand awareness for a challenger product going up against major national carriers

Requirements

• 10+ years of experience, with real Creative Director or hands-on creative authorship credentials, not just brand or campaign management
• A portfolio of specific, personally originated work for scrappy and/or iconic brands, work that had to earn attention through idea quality, not big budgets- Must have this when you apply
• A background in copywriting or creative strategy, with a portfolio of ideas and copy you personally originated, not just directed
• Prior experience at innovative, idea-driven companies where the work had to win on quality of thinking rather than media spend
• Comfort operating at both ends of the spectrum: writing and concepting hands-on, and managing agency partners at a strategic level
• Brand management experience, ideally in a challenger or growth-stage context
• Mobile experience is a nice to have, not a requirement
• Subscription or tech background is a bonus
• Interest in AI is a plus. Deep AI background is not required or expected

Preferred

• Mobile experience is a nice to have, not a requirement
• Subscription or tech background is a bonus
• Interest in AI is a plus