Responsibilities

• Define and lead creative direction across integrated, multi-channel marketing efforts for Windows, Surface devices, and Services including Bing and Edge, spanning brand advertising, product launches, paid media, social, digital, experiential, and ongoing go-to-market communications.
• Develop breakthrough creative concepts and campaign platforms rooted in audience insight, product truth, cultural relevance, and strategic clarity.
• Concept and write film, television, online video, branded entertainment, and other cinematic storytelling, from early creative territories and treatments through finished scripts.
• Play an active creative role throughout film production, including director selection, pre-production, casting, production design, shoots, edit, sound, music, and finishing.
• Partner closely with directors, DPs, production companies, editors, and agency teams to protect the core idea while pushing every element of the work toward the highest level of craft.
• Develop social-first creative ideas and campaigns designed around how audiences actually discover, participate in, and share culture across platforms.
• Create distinctive ideas for paid media, understanding how a campaign system can stretch from major brand moments to short-form, platform-native, and performance-oriented creative without losing the strength of the idea.
• Write and shape work across a wide range of formats including campaign platforms, headlines, scripts, manifestos, social content, digital experiences, product storytelling, launch narratives, and presentations.
• Translate complex technology into simple, memorable consumer ideas without sacrificing intelligence, personality, or product truth.
• Serve as a creative partner across Integrated Marketing, Advertising, Media, Social, Product Marketing, Design, Production, Engineering, and external agencies.

Requirements

• Master's Degree in a related field AND 6+ years experience working in a creative space for a global brand.
• OR Bachelor's Degree in a related field AND 8+ years experience working in a creative space for a global brand.
• OR equivalent experience, including demonstrated experience working in a creative space for a global brand.

Preferred

• Master's Degree in a related field AND 8+ years experience working in a creative space for a global brand.
• OR Bachelor's Degree in a related field AND 12+ years experience working in a global brand.
• OR equivalent experience.
• 10+ years of experience creating and leading breakthrough advertising and brand creative for globally recognized brands.
• Experience writing commercials, brand films, short-form video, branded content, and other forms of scripted storytelling.
• Experience taking work through pre-production, production, shoots, post-production, and final delivery.
• Experience collaborating directly with directors, DPs, editors, production companies, and other filmmaking talent.
• Experience with advertising writing across formats, from campaign platforms and headlines to long-form copy, scripts, social content, and brand storytelling.
• Experience developing social-first creative and paid social campaigns for major brands.
• Experience creating integrated campaigns spanning film, social, digital, paid media, experiential, and emerging formats.