Creative Director - Brand Narrative

San Francisco, CA (Remote)

$170K/yr – $237K/yrSenior LevelFull time

Posted 5 days ago

Job Summary

Own and lead transformative creative concepts from brief to delivery, collaborating across Brand, Product Marketing, and Design to shape audience, channels, and execution.

Job Description

Responsibilities

  • Originate and lead big creative ideas. Partner with Product Marketing and Brand Marketing on the brief, then turn the agreed audience, opportunity, and product proof into original creative concepts. Develop ideas that can take distinctive forms across film, social, out-of-home, digital, experiences, and partnerships.
  • Bring ambitious concepts to life with your creative peers and the full studio. Work side by side with the Brand Design and Writing leads and their teams from the earliest explorations through delivery. Develop ideas together, exchange thoughtful critique, and make creative choices that draw on each discipline’s expertise. Stay hands-on, contribute through your own craft, and partner closely with Motion and Production throughout. For film, remain closely involved through scripts, visual development, production, and the final edit.
  • Build audience and distribution thinking into the idea. Shape concepts around how people will discover, watch, and share the work. Work with marketing partners to consider channels and viewing contexts from the beginning, so the work belongs where people encounter it rather than simply being resized to fit.
  • Push beyond the first good answer, and learn quickly. Lead thoughtful concept development and critique. Use rough scripts, prototypes, and AI tools to test ideas quickly, learn, and move the strongest work forward. Know when to keep exploring and when to commit, then protect what makes an idea interesting through feedback and production.
  • Find opportunities before a brief arrives. Bring curiosity about Mercury’s products, customers, and the wider world. Develop proactive ideas and cultural opportunities that give the brand something meaningful to say or do.
  • Help decide where creative ambition matters most. Partner early with Product Marketing, Brand Marketing, Product Design, Comms, and Insights. Help identify which moments deserve our largest creative investment, present recommendations to senior leadership, and use results from marketing and insights partners to inform what comes next.
  • Build and lead Brand Narrative. Define the team’s purpose, priorities, creative standards, and ways of working. Help hire and develop the team, shaping its structure and capabilities. Set clear expectations, and coach people to grow their judgment and conceptual strength.
  • Create a culture where the best idea wins. Make room for experimentation, honest feedback, and contributions across disciplines. Lead with generosity and conviction, share ownership of the work, and help people challenge one another without making creativity a competition for credit.
  • Build practices that strengthen the work. Establish a clear path from insight and an agreed brief to concept and execution, with useful critique and close collaboration throughout. Develop relationships with external creatives and agencies who can add a distinctive perspective or capability when needed.
  • What you’ll bring

Requirements

  • A strong creative foundation in art direction, design, or copywriting. Your portfolio shows original concepts developed into ambitious, well-crafted work across multiple formats. You can explain what you contributed, how the idea evolved, and how collaboration made it better.
  • Deep film experience. You’ve developed film-led ideas from concept through production, with strong instincts for story, scripts, performance, pacing, and sound.
  • A track record of deep creative collaboration with design and writing peers. You’ve led ambitious multidisciplinary work from concept through production by building trusted partnerships. You bring a clear point of view, listen closely, work through creative disagreements constructively, and recognize when someone else’s approach makes the work stronger. You can show how your collaborators shaped the outcome, not just what you personally originated.
  • Strong taste, cultural awareness, and product curiosity. You can get close to a complex business or product, find the human truth within it, and turn that understanding into something clear, surprising, and memorable.
  • Experience developing creative people and shaping how a team works. You give specific, useful feedback, set a high bar with care, and create an environment where people can take creative risks. You’re excited to build a new function, including the everyday practices that give it a culture.
  • Clear communication and sound judgment. You can rally people around an ambitious concept, explain why it deserves investment, and navigate competing perspectives without losing the idea. You take ownership in ambiguous situations and balance creative ambition with the need to move work forward.

Benefits

  • Total Rewards
  • The total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits.
  • Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.
Mercury logo

Mercury

Mercury is the European leader in construction solutions. We build and manage complex engineering & construction projects for the world’s leading corporations. Our solutions help deliver technologies and life changing advancements that connect people, communities, and businesses, giving them the power to achieve incredible things. Our people have the courage to be innovative. Their determination and sharp focus enable us to deliver with certainty, time and time again.

Founded in 1972
Dublin, County Dublin, IRL
2.8K employees (139 in marketing)

Salaries

Posted range

$170K/yr – $237K/yr

Taken straight from the job posting.

See all Mercury salaries

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Creative Director - Brand Narrative

Mercury · San Francisco, CA · Remote