Creative Director, Brand Design (US, Remote) at Paleovalley | USA | $145K/yr – $165K/yr

Paleovalley

Creative Director, Brand Design (US, Remote)

USA (Remote)

$145K/yr – $165K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive the visual Brand & Creative Direction for Paleovalley and Wild Pastures, owning identity, systems, and cross-channel cohesion.

Must-have: 8-12+ years in creative leadership for high-growth DTC/CPG brands
Standout: Hands-on design execution with a strong portfolio across identity, campaigns, and design systems

Job Description

Responsibilities

Lead the Visual Brand & Creative Direction
Own and evolve the visual identity and design systems across Paleovalley and Wild Pastures
Ensure all creative aligns with established brand strategy, story, and positioning
Act as the guardian of visual consistency and quality across all channels
Translate brand strategy into clear, scalable creative direction
Own Visual Brand Cohesion Across the Business
Ensure a consistent and unified visual experience across all customer touchpoints
Align creative across Growth, Retention, Ecommerce, and Retail teams
Identify and correct inconsistencies in design, layout, photography, and visual tone
Ensure both brands feel cohesive at a portfolio level while maintaining distinct identities
Bridge the gap between brand storytelling and visual execution
Translate Brand Strategy into Creative Execution
Partner with leadership to bring brand strategy and rebrand efforts to life visually
Develop creative concepts for campaigns, product launches, and key marketing initiatives
Ensure campaigns are visually cohesive across digital, retail, and omnichannel touchpoints
Elevate creative quality while maintaining alignment with performance goals
Drive Creative Across Growth, Retention, and Retail
Partner closely with Growth (paid media), Retention (lifecycle), Ecommerce, and Retail teams
Provide creative direction across paid media, email/SMS, website, landing pages, Amazon, and retail
Ensure creative execution remains cohesive across all touchpoints

Requirements

8-12+ years of creative experience, including leadership roles within high-growth DTC or CPG brands
Proven experience leading visual creative across DTC and retail environments
Strong hands-on design background — not just direction; you've personally executed high-quality design work
Strong portfolio demonstrating excellence in visual identity, campaign creative, and design systems
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
Experience across paid media, ecommerce, lifecycle marketing, packaging, and retail creative
Experience working within a CPG or product-based brand
Demonstrated ability to lead and inspire creative teams
Strong understanding of how creative supports performance marketing channels
Proven ability to collaborate with Growth teams and optimize for conversion-driven creative
Ability to think strategically while guiding execution
Exceptional visual, verbal, and conceptual communication skills
Strong project management and creative production capabilities
Passion for health, wellness, food, or mission-driven brands

Preferred

Experience in health, wellness, food, or supplement brands
Experience scaling brands from DTC into retail
Experience designing packaging systems for retail environments
Experience with Amazon creative ecosystems (A+ content, PDP imagery, brand stores)
Experience building brand design systems and creative playbooks

Benefits

Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

Paleovalley

At Paleovalley, our mission is to help people reclaim vibrant health. We provide products that prioritize nutrient density in an industry that prioritizes everything else. We believe that every dietary choice and every added ingredient is a powerful opportunity to love and care for oneself.

Founded in 2013

Denver, Colorado, USA

70 employees (22 in marketing)

paleovalley.com