Creative Director - Art at TheLab | New York, USA

TheLab

Creative Director - Art

New York, USA (Hybrid)

Salary Not AvailableSenior Level10+ years expOther

Posted 4 months ago

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Job Summary

Drive full creative direction for integrated luxury-brand campaigns across TV/CTV, social, experiential, and retail, leading a small design/copyteam.

Must-have: 10–12 years of agency design/art direction with integrated-brand experience.
Standout: Luxury-brand craft, on-set production, and cross-functional leadership.

Job Description

Responsibilities

Own the full creative direction vision across all channels and touchpoints, including art direction, design, and copy, ensuring a cohesive and elevated brand aesthetic
Concept, develop, and oversee creative across TV/CTV, paid social, organic social, experiential, retail, and trade environments
Work with and provide clear, confident direction to copywriters as a true creative partner
Maintain a high standard of craft at every stage, from early concepting through final execution
Lead and mentor a small but growing team of designers and copywriters (3-5 direct reports), fostering a culture of ambition, collaboration, and creative rigor
Think at the account level, with a clear understanding of business objectives, audience dynamics, and how creative drives results across the full marketing ecosystem
Collaborate closely with paid and organic social strategists, brand strategy, and the ECD team to ensure creative is integrated and purposeful across every channel
Bring a point of view to briefs, not just an execution, and push thinking upstream when the work calls for it
Serve as a primary creative voice in client presentations and ongoing creative reviews, building trust and credibility with the client team
Articulatecreative decisions clearly and confidently, and navigate feedback with both openness and conviction

TheLab

thelab is a performance-driven agency that helps leading brands evolve to win. Our collective of designers, writers, technologists, strategists, creators & big thinkers collaborate with our clients & agency partners to deliver work that connects. We provide a tailored approach that works across our key areas of expertise to provide the best combination of services and support for every project. INSIGHTS: We ground our work in the needs, expectations, and goals of our clients’ customers at every stage.- Consumer Segmentation- Journey Mapping- Quantitative & Qualitative Research- Target Profiling & Personas- User Testing & Heat Mapping- SEO & SEM- Social Media StrategyCREATIVE: We’re experts at engaging audiences through captivating visuals, compelling storytelling, and innovative design. - Accessibility Compliance - Competitive and Performance Audits - Big Swing Concepting- Brand Development- Content Strategy & Creation- Creative Strategy & Direction- Design Systems- E-commerce- Paid & Owned Social- Performance Creative Programs- Messaging Strategy & Copywriting- Motion & Editing- UI/UX DesignTECHNOLOGY: We build platforms, databases, and experiences that surprise, delight, and connect customers more deeply with brands they care about. - Analytics Configuration - AI-powered Feature Development- CMS Implementation- Full Stack Engineering- Full Scale Re-Platforms- Front/Back End Development- Manual & Automated Development- Responsive DevelopmentFind us in New York City, Los Angeles, Istanbul, & Sydney—let’s chat.

Founded in 2002

Brooklyn, New York, USA

150 employees (55 in marketing)

www.thelab.co