Creative Designer

Petaluma, CA (On-site)

$68K/yr – $80K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the winery’s visual identity across print and digital, balancing brand standards with innovative campaigns that boost wine events and e-commerce, while leading cross-functional design projects from concept to final delivery.

  • Brand-consistent visual system across print, packaging, digital assets.
  • Lead end-to-end design for campaigns including wine labels, packaging, and promotional materials, ensuring compliance.
  • Collaborate with marketing and product teams to create impactful assets for web, social, and email.

Job Description

Own the winery’s visual identity across print and digital, balancing brand standards with innovative campaigns that boost wine events and e-commerce, while leading cross-functional design projects from concept to final delivery.

  • Responsibilities: Develop and maintain visual consistency and adhere to brand standards.
  • Responsibilities: Lead & Innovate : Guide projects from concept to completion, ensuring all visuals are aligned with our brand identity and in appropriate formats and sizes.
  • Responsibilities: Collaborate & Create : Work with our talented cross-functional team to develop impactful marketing campaigns that turn heads and generate buzz.
  • Responsibilities: Visual Mastery : Produce top-tier print and digital materials, from packaging to promotional assets, social media and web graphics, and presentations.
  • Responsibilities: Stay on Trend : Be a thought leader in design, staying up-to-date with the latest trends and technologies.
  • Responsibilities: Project Management : Ensure smooth communication across departments and deliver projects on time, every time.
  • Responsibilities: Digital & Print Design: Craft responsive, device-optimized digital content, e-comm templates, and emails.
  • Responsibilities: Digital & Print Design: Create stunning web, email, and social media assets, bringing our wines and events to life.
  • Responsibilities: Digital & Print Design: Lead design for print and digital marketing materials, including wine labels, custom packaging, and POS materials, ensuring TTB and compliance standards are met.
  • Responsibilities: Photography & Video: Retouch and edit photos to perfection, ensuring the winery’s essence is captured.
  • Responsibilities: Photography & Video: Assist in photoshoots and video production to create unforgettable brand moments.
  • Requirements: Visionary Designer : Bachelor’s degree in Graphic Design or a related field, with 5 years of experience in print, digital, and email marketing design.
  • Requirements: Adobe Pro : Expert in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, Premiere) and experience with WordPress and PowerPoint.
  • Requirements: Multitasker Extraordinaire : Proven ability to juggle multiple projects in a fast-paced, deadline-driven environment.
  • Requirements: Team Player : Exceptional leadership, communication, and organizational skills. Ready to roll up your sleeves and make things happen.
  • Requirements: Photography & Retouching Skills : A keen eye for detail and an artistic touch.
  • Requirements: Marketing Savvy : Strong familiarity with email marketing platforms (Mailchimp) and strategic marketing initiatives.
  • Requirements: Wine Knowledgeable : Best fit candidate will have background in wine industry.
  • Requirements: Budget Management : Experience managing creative budgets and collaborating with external agencies.
  • Benefits: Competitive salary and benefits package, including medical, dental, vacation, and unbeatable employee discounts.
  • Benefits: Full-time, in-person role based in Petaluma, CA.
  • Benefits: Be part of a passionate, driven team in a fast-paced, collaborative environment where creativity thrives.
Adobe Road Winery logo

Adobe Road Winery

Adobe Road Winery is a boutique winery with a winning spirit. As an award-winning boutique producer crafting small-production, ultra-premium wines from Sonoma & Napa counties, our wine brand has a distinct connection to motorsports through our founders, Kevin & Debra Buckler. Kevin's incredible career with 4 victories at the 24 hours of Daytona, a win at Le Mans, over 100 professional victories & 7 championships, is a fantastic way to weave in the authenticity of our winning racing background. Adobe Road and The Racing Series wines have earned over one hundred 90+ point scores from the top wine critics.Adobe Road Winery is shifting into high gear with the construction of a 16,000 sq. ft. Winery and Entertainment Complex in Petaluma, Winter 2025. This groundbreaking destination will feature a world-class tasting room, motorsports museum, third-story event terrace, and stunning riverfront views.

Founded in 2002
Petaluma, California, USA
69 employees (2 in marketing)

Traffic Signals

Monthly Visitors
2.8K
Monthly Google Ads Budget
$58
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6.1%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~69