Responsibilities

• Write and develop copy for integrated campaigns (email, landing pages, digital ads, social, print)
• Partner with the Creative Manager and Design Team to concept campaign messaging and bring ideas to life
• Support lifecycle marketing (email, nurture, promotions) in partnership with Acquisition & Retention
• Create and optimize web content (landing pages, category pages, product copy) in collaboration with MarTech
• Translate technical product information into clear, benefit driven messaging
• Collaborate with Technical Content on long form assets (guides, white papers, case studies)
• Support sales enablement initiatives with clear, actionable messaging
• Contribute to brand voice development and consistency across TestEquity and its family of brands
• Write with a focus on performance: clicks, engagement, and conversion
• Indirectly and directly responsible for product quality
• Other duties as assigned

Requirements

• Bachelor’s degree in marketing, communications, English, journalism, or related field.
• Have 3 to 5+ years of B2B copywriting experience (technical or industrial preferred)
• Explains complex concepts in a way that’s easy to understand and act on
• Are comfortable writing for engineers, buyers, and procurement teams
• Think in terms of campaigns and outcomes, not just deliverables
• Can move quickly and manage multiple priorities
• Have a strong portfolio across digital, campaign, and product copy
• Clear, concise, and on brand across formats
• Experience with complex products or industries
• Email, web, SEO, paid media
• Ability to connect messaging across channels
• Creative, MarTech, Lifecycle, Sales
• Comfortable working in a fast-paced environment
• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state, and local standards