Creative Copywriter

Westminster, CO (Hybrid)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 7 days ago

Job Summary

Own end-to-end direct-to-consumer copy for Crocs campaigns, from concept and brand voice to writing across retail, digital, and product descriptions; collaborate with design and marketing teams, oversee proofreading, and support cross-functional activation and miscellaneous projects.

Job Description

Responsibilities

  • Concept compelling campaign ideas and attention-grabbing creative work with a design partner.
  • Write all copy required for campaigns for the Crocs brand, including retail, wholesale, digital, social media, product descriptions and more with a focus on the Personalization space.
  • Maintain consistency of the Crocs brand voice on all channels. Collaborate with designers, social media, marketing, and creative teams on activation concepts and execution.
  • Proofread and copy-edit all copy work related to your projects. Be proactive and anticipate details of a campaign.
  • Support creative teams on additional duties, such as brainstorming, and legal searches.
  • Assist the Creative team with miscellaneous projects as needed.

Requirements

  • At least 2+ years of proven experience in direct-to-consumer product marketing copywriting; background in creative/advertising; fashion or footwear experience preferred; global experience a plus.
  • Strong command of English language, grammar, and advertising writing styles, as well as a strong understanding of social media trends and colloquialisms.
  • Comfortable writing short video / audio scripts and thinking conceptually about video ideas in partnership with the paid media and organic social teams.
  • Experience in proofreading, copyediting a variety of business and marketing materials.
  • Ability to multitask and complete projects in a timely manner.
  • Attention to detail, organizational skills, and the ability to quickly switch gears in order to keep up with feedback and changes is critical.
  • Outstanding written, communication, and presentation skills.
  • Portfolio demonstrates extraordinary creativity and thoughtful writing.
  • Standout colleague with demonstrated ability to work effectively with multiple cross-functional groups and find the positive in all situations.
  • Strong communicator and collaborator.

Benefits

  • medical, dental, and vision coverage
  • life and AD&D
  • short and long-term disability coverage
  • paid time off
  • employee assistance
  • participation in a 401k program that includes company match
  • many other additional voluntary benefits
  • flexible schedule
  • in-office requirements vary by work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote)
Crocs, Inc. logo

Crocs, Inc.

At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.

Founded in 2002
Broomfield, Colorado, USA
7.1K employees (607 in marketing)

Salaries

Posted range

$65K/yr – $75K/yr

Taken straight from the job posting.

See all Crocs, Inc. salaries

Marketing Team

Marketing Team Size
476 (7% of company)
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$200M
Last Raise
$200M
Post IPO Equity, 12 years ago

Funding History

  • Dec 2013
    Post IPO Equity • $200M

Traffic Signals

Monthly Visitors
14.9M
Monthly Google Ads Budget
$150.1K
Traffic Source Mix
Search
34.9%
Direct
51.7%
Referral
6.4%
Social
4.3%
Paid
2.6%

Headcount Trend

Current headcount: ~7.2K

Recent News

Crocs, Inc. logo

Creative Copywriter

Crocs, Inc. · Westminster, CO · Hybrid