Responsibilities

• Plan, film, and edit short-form videos for Instagram, TikTok, YouTube, and other digital platforms.
• Develop creative concepts that highlight CalMU’s academic programs, students, faculty, and university community.
• Capture photographs and videos for planned content, interviews, campaigns, and campus events as needed.
• Create and publish content across CalMU’s social media platforms, including Instagram, TikTok, YouTube, LinkedIn, and Facebook.
• Maintain a practical content calendar aligned with university priorities and marketing initiatives.
• Create platform-appropriate content, including Reels, Stories, carousels, graphics, videos, and captions.
• Prepare print-ready files and coordinate basic specifications with print vendors as needed.
• Incorporate accessibility practices, including captions, alt text, readable typography, and appropriate color contrast.
• Make routine content updates in HubSpot CMS, including updating copy, replacing images, and publishing approved content.
• Format and publish blog posts, program highlights, faculty profiles, student success stories, and other university content.

Requirements

• Portfolio demonstrating relevant graphic design, photography, social media, and short-form video work.
• At least two years of relevant professional experience in content creation, graphic design, social media, marketing, communications, or a related field.
• Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or a related field, or an equivalent combination of education and relevant professional experience.
• Hands-on experience filming and editing short-form video content for platforms such as Instagram, TikTok, or YouTube.
• Experience creating digital and promotional materials, including flyers, social media graphics, banners, and email graphics.
• Proficiency in Adobe Creative Suite or comparable professional design and video-editing tools.
• Strong photography, visual storytelling, and content-development skills.
• Strong writing skills, including the ability to create clear and engaging captions and promotional copy.
• Strong organizational skills and attention to detail.
• Ability to manage multiple assignments and work both independently and collaboratively.

Preferred

• Experience creating content for higher education, education-focused organizations, or other student-facing brands.
• Experience using HubSpot, WordPress, or another content management system.
• Familiarity with social media analytics and platform insights.
• Experience using AI-assisted design, image, or video tools.
• Basic knowledge of accessibility, SEO, and print-production requirements.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance