Creative Content Manager

Responsibilities

• Produces marketplace-ready creative across the Modern Commerce Playbook
• Designs full-funnel creative spanning Awareness, Transaction, and Retention, including Amazon A+ Content (Basic, Premium, and Brand Story), Brand Store pages and tiles, social/creator assets, generative engine optimization (GEO) visual content, and performance media graphics (Sponsored Brands, Posts, and promotional assets) ready for publishing across partner catalogs.
• Executes from Brandrunner briefs
• Translates briefs into finished creative that reflects each brand’s positioning and program priorities, clarifies requirements and open questions up front, and manages feedback and revision rounds to on-time approval
• Safeguards marketplace compliance
• Applies Amazon content policies and category requirements to every asset, with particular rigor for consumables and VMS, including avoiding disease or unsubstantiated claims, prohibited imagery and language, unsupported badges or certifications, and time-sensitive or promotional content; flags claims that require substantiation or review before publishing
• Adapts creative across marketplaces
• Extends each brand’s visual system across Amazon, Walmart, and TikTok Shop, accounting for the specifications, module formats, content policies, and shopper behavior of each marketplace, with a mobile-first approach to layout and legibility
• Supports top-of-funnel discovery and answer engines
• Develops creative with a strong point of view on driving awareness through social/creator integration, paid media, and answer engine optimization (GEO), structuring visual content and messaging hierarchy so brands are easily discoverable and recommended across emerging AI search and recommendation channels.

Requirements

• 3+ years of experience producing creative assets for ecommerce marketplaces, with a portfolio that includes Amazon A+ Content and Brand Stores
• Working knowledge of Amazon content policies and style guides, including restrictions for consumables and dietary supplements (claims, imagery, and required disclaimers)
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma
• Strong understanding of conversion-focused design and full-funnel strategy (Awareness, Transaction, Retention), including visual hierarchy, benefit-led messaging, comparison charts, and mobile-first layouts optimized for Traffic × Conversion × AOV
• Hands-on experience using AI-assisted design tools in a production workflow
• Proven track record of tracking, testing, and optimizing creative performance against measurable KPIs, including CTR, conversion rate, and engagement metrics
• Ability to work from written briefs and manage multiple brands, priorities, and deadlines simultaneously
• Excellent organization, file management, and attention to detail, including proofing copy and specs
• Strong written and verbal communication skills, with comfort giving and receiving creative feedback

Preferred

• Experience creating content for Walmart Marketplace (Enhanced Content, Brand Shop) and TikTok Shop
• Agency or multi-brand experience supporting a portfolio of partner brands
• Familiarity with FDA and FTC guidance on supplement claims (structure/function claims and DSHEA disclaimers)
• Experience with Amazon’s A+ Content Manager and Stores builder
• Motion graphics or short-form video editing skills for marketplace and social placements
• Product photo retouching, compositing, or 3D rendering experience
• Familiarity with Generative Engine Optimization (GEO) principles and designing for visual search/answer engines
• Ability to thrive in a fast-moving, multi-brand operational environment

Benefits

• Annual base pay $70,000 - $80,000 depending on experience and location
• Health, dental, vision, long-term disability, and life insurance
• Unlimited PTO and paid holidays
• 401(k) with company match
• Access to mental health and wellness tools
• Remote-first work environment