Responsibilities

• Support the development and execution of COTALAND’s social media strategy across Instagram, TikTok, Facebook, X, Threads, LinkedIn, and other relevant platforms.
• Create engaging, platform-specific content that showcases COTALAND’s rides, attractions, entertainment, food and beverage, events, Crew Members, and guest experiences.
• Develop and maintain social media content calendars aligned with marketing campaigns, park operations, special events, promotions, and business priorities.
• Capture high-quality photos and video content using professional cameras, mobile devices, and other content-creation equipment.
• Create short-form video content, including Reels, TikToks, Stories, and other emerging social formats.
• Cover live events and park activities in real time, capturing the energy, excitement, and guest experience of COTALAND.
• Collaborate with Marketing, Creative, Events, Operations, F&B, Entertainment, and other departments to identify compelling stories and content opportunities.
• Assist with social media coverage for major events and experiences, including motorsports events, concerts, seasonal events, park openings, and special activations.
• Support influencer, creator, and community partnerships, including content coordination and on-site activations.
• Stay current on social media trends, viral content, platform updates, emerging creators, and new content formats.

Requirements

• 2+ years of professional social media, digital marketing, content creation, communications, or related experience.
• Demonstrated experience creating and managing content for major social media platforms.
• Experience creating short-form video content for TikTok, Instagram Reels, YouTube Shorts, or similar platforms.
• Experience with photography and videography, including the ability to capture content independently.
• Experience using social media management, scheduling, analytics, and content management tools.
• Strong portfolio demonstrating social media content, photography, video, or digital storytelling.
• Highly creative with a strong eye for photography, video, composition, and visual storytelling.
• Strong understanding of what makes social media content engaging, entertaining, and shareable.
• Excellent knowledge of Instagram, TikTok, Facebook, X, Threads, and LinkedIn.
• Comfortable creating content quickly in a live, high-energy environment.

Preferred

• Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, Advertising, or a related field preferred.
• Experience working in entertainment, hospitality, sports, theme parks, live events, or a similarly fast-paced environment is preferred.
• Experience covering live events or creating real-time social content is preferred.