Corporate Initiatives - Graphic Designer & Brand Manager at GEICO | New York City, NY | $97K/yr – $172K/yr

GEICO

Corporate Initiatives - Graphic Designer & Brand Manager

New York City, NY (Hybrid)

$97K/yr – $172K/yrSenior Level7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the visual storytelling engine for GEICO’s brand, translating campaigns into compelling graphics and multimedia across internal, B2B, and customer audiences; set tone, hierarchy, and engagement to drive brand cohesion and performance.

Design graphics and multimedia assets across digital, social, and traditional channels for multiple audiences.
Set creative vision and brand storytelling standards to ensure cohesive, high-quality campaigns.
Lead ideation and collaboration with partners to boost engagement and accelerate deployment.

Job Description

Design graphics and multimedia assets for internal, B2B and customer-facing audiences that’ll be used in digital, social and traditional channels. Deliverables will include emails, newsletters, sell sheets, flyers, job aids, presentations, ads, videos, signage, infographics and other graphic elements.
Partner both with customers (to understand needs) and cross-functional counterparts (to establish standards, processes and ways of working) to extend our brand while enhancing quality, accelerating speed of deployment, and aligning to brand standards.
Establish standards and lead strategic vision for overall tone, visual storytelling approaches and feel of campaigns and graphic element to create engagement and ensure brand cohesion across initiatives.
Manage hierarchy of content to visually guide viewers through the narrative, highlighting core messages and calls to action to drive effective results.
Set and manage external use of the GEICO brand to our brand standards with partners.
Lead brand opportunity brainstorming and ideation sessions to drive and enhance engagement through graphics and visual storytelling for both internal and external partner content.

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936

Chevy Chase, Maryland, USA

31K employees (459 in marketing)

on.gei.co/aboutcareers