Responsibilities

• Leading website strategy, including builds, redesigns, migrations, and ongoing optimization.
• Managing CMS platforms, domains, and vendor relationships.
• Driving technical SEO and Generative Engine Optimization (GEO) strategies.
• Optimizing website performance across UX/UI, conversion funnels, and mobile experience.
• Conducting audits for site health, speed, ADA, and GDPR compliance.
• Creating and optimizing content that improves search visibility and engagement.
• Partnering on paid media strategy across Google Ads, Metasearch, OTA placements, and Paid Social.
• Analyzing performance metrics like ROAS, ADR impact, CPC, and share to drive decisions.
• Collaborating with Revenue Management and Marketing teams to align digital strategy with demand periods.
• Staying ahead of industry trends, tools, and emerging technologies.

Requirements

• You have a bachelor’s degree in Marketing or a related field.
• You bring 3–5+ years of digital marketing experience, preferably in hospitality.
• You have strong expertise in website management, technical SEO, and paid media.
• You’re proficient in tools like GA4, GTM, Google Search Console, and Looker Studio.
• You’re analytical, organized, and able to translate data into actionable insights.
• You manage projects effectively and can balance multiple priorities.
• You communicate clearly and collaborate across teams with ease.

Preferred

• Experience in hospitality industry is preferred.