Copywriting Manager

USA (Hybrid)

$104K/yr – $143K/yrManager6+ years expFull time

Posted 19 hrs ago

Job Summary

Own and lead the copy strategy and team responsible for brand voice, multi-channel campaigns, and compelling audience-centered content across digital, print, email, social, and direct mail. Core workstreams include coaching and developing writers, translating briefs into actionable copy direction, cross-functional collaboration, and elevating editorial standards and tooling with GenAI to scale content.

Team leadership and development
Cross-channel content direction and brand-consistent messaging
Editorial processes and technology enablement

Job Description

Responsibilities

Lead, coach, and develop a team of copywriters by providing clear feedback, prioritization support, and craft guidance
Review and approve copy concepts, headlines, messaging, and content to ensure brand voice, audience relevance, quality, and compliance readiness
Translate strategic briefs, business objectives, audience insights, and performance inputs into compelling copy direction across digital, print, email, social, video, direct mail, and integrated campaigns
Partner with creative directors, designers, strategists, project managers, compliance partners, and business stakeholders to align messaging, timelines, feedback, and delivery expectations
Identify opportunities to improve writing standards, editorial practices, workflow efficiency, and the use of technology, including GenAI, to support scalable content development

Requirements

Bachelor’s degree or higher in English, Marketing, Communications, Journalism, Advertising, or a related field, or equivalent professional experience
6+ years of professional copywriting, content development, advertising, marketing communications, or related creative experience
2+ years of people leadership, supervisory, team lead, or workstream leadership experience, including coaching writers and providing direct creative feedback
Portfolio demonstrating strong copywriting craft, concept development, headline writing, campaign thinking, and multi-channel execution aligned to strategic briefs
Experience collaborating with cross-functional teams to develop audience-centered, brand-aligned content across digital, print, email, social, direct mail, web, video, or integrated campaign channels

Preferred

Experience working in healthcare, health insurance, financial services, government, or another regulated industry
Experience leading copy development within an agency, in-house agency, enterprise marketing, or matrixed creative organization
Experience developing customer lifecycle marketing, acquisition, engagement, retention, Medicare, Medicaid, CenterWell, provider, or member communications
Experience using creative collaboration, workflow, personalization, or content delivery tools such as Workfront, Figma, Adobe Experience Platform, Adobe Journey Optimizer, SharePoint, or similar platforms
Experience applying GenAI, prompt development, content testing, performance insights, accessibility standards, plain language, or editorial style guides to improve content quality and effectiveness

Benefits

Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Humana

3.8 Glassdoor

Humana will never ask, nor require a candidate to provide money for work equipment and network access during the application process. If you become aware of any instances where you as a candidate are asked to provide information and do not believe it is a legitimate request from Humana or affiliate, please contact yourcareer@humana.com to validate the requestAt Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.

Founded in 1964

Louisville, Kentucky, USA

47K employees (1,304 in marketing)

careers.humana.com

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