Responsibilities

• Demonstrates our core values – Humble, Hungry, Smart, and Proactive – in the course of day-to-day work
• Research, develop, and write copy for various forms of content, including web pages, blog articles, email, advertisements, video scripts, e-books, case studies, Q&A, customer spotlights, calls to action (CTAs), and so on
• Attend and participate in meetings around content strategy, brainstorming, optimization, and more
• Attend and participate in annual Marketing Department offsite and bi-monthly team builders.
• Manage multiple priorities and deadlines to ensure content requests are fulfilled in a timely manner
• Collaborate with product marketing managers, creatives, SEO, designers, and other teammates to conceptualize, create, and publish compelling copy that drives our audience to act
• Build a strong understanding of effective SEO and AEO content marketing best practices
• Leverage AI tools to support content research, drafting, ideation, and workflow efficiency – while maintaining brand voice, editorial standards, and content quality
• Edit and proof copy to ensure it is error-free and aligns with the brand voice, point of view, and style of various insurance products
• Adapt writing style to various audiences and build a strong understanding of specific target audiences and customer personas

Requirements

• Bachelor’s degree or equivalent experience
• 3-4 years’ experience copywriting (SEO copywriting or content marketing experience strongly preferred)
• Demonstrated ability to incorporate AI tools into a writing or content workflow, with a strong editorial eye to ensure outputs meet brand, quality, and accuracy standards
• Strong portfolio of writing samples and completed projects that demonstrate good SEO and sounds human
• History of working in a collaborative team
• Excellent writing, editing, and proofreading skills for accuracy, spelling, grammar, style, language, structure, flow, and voice
• Ability to accurately type 50 wpm or more
• Ability to work independently and collaboratively in a fast-paced environment
• Knowledge and experience with content/marketing funnels
• A mind for metrics and a desire to track success

Benefits

• Health, dental, and vision plans
• Amazing work-life balance with 4 weeks of Paid Time Off
• 10 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistance programs for support in a healthy personal and work life