Responsibilities

• Serve as the lead copywriter for undergraduate admissions and Advancement marketing initiatives.
• Write persuasive, audience-centered copy for various marketing materials, such as email campaigns, web pages, digital advertising, print collateral, video scripts, social media, event materials, and more.
• Adapt messaging for different stages of the customer journey, from awareness through conversion and stewardship.
• Develop copy grounded in audience insights, research, and behavioral best practices.
• Create messaging that motivates prospective students to apply, admitted students to enroll, alumni to engage, and donors to give.
• Balance emotional storytelling with clear calls to action.
• Continuously refine messaging based on campaign performance and audience feedback.
• Ensure all copy reflects UNH's brand voice, messaging architecture, and editorial standards.
• Maintain consistency across channels while tailoring messages for distinct audiences.
• Help evolve messaging frameworks and copy guidelines.

Requirements

• Bachelor's degree in English, journalism, writing, communications, marketing, advertising, or a related field.
• Minimum of four years of professional copywriting experience in marketing, social media, advertising, communications, or a related field.
• Exceptional writing, editing, and storytelling skills.
• Demonstrated ability to write for multiple audiences and channels.
• Experience developing persuasive marketing copy that drives engagement and measurable action.
• Strong understanding of brand voice and message strategy.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Excellent collaboration and communication skills.

Preferred

• Experience in higher education, nonprofit, agency, or mission-driven marketing.
• Experience writing enrollment, fundraising, or customer acquisition campaigns.
• Familiarity with email marketing, CRM communications, and digital marketing best practices.
• Knowledge of SEO and web writing.
• Experience interpreting audience insights and campaign data to improve messaging.
• Loves writing with purpose.
• Is endlessly curious about what motivates people.
• Thinks like both a writer and a marketer.
• Can shift seamlessly between emotional storytelling and concise, action-oriented copy.
• Understands that every word should move an audience toward a desired outcome.