Responsibilities

• Write marketing copy for email campaigns, social media, video, display advertising, landing pages, and web content promoting client Higher Education solutions.
• Translate complex educational products and research insights into clear, compelling messaging for instructor and institutional audiences.
• Use AI tools to support content development, ideation, and optimization while ensuring accuracy, brand voice, and quality.
• Build and publish content within Adobe Experience Manager (AEM).
• Develop copy variations for A/B testing across digital marketing campaigns.
• Collaborate with marketing managers, designers, product teams, and subject matter experts to support campaign launches and content initiatives.

Requirements

• 5+ years of experience in copywriting, digital marketing, or content marketing.
• Strong portfolio demonstrating email, web, video, and social media copy.
• Proven ability to write high-performing copy that drives lead conversion and strong CTA engagement.
• Experience working in a content management system, preferably Adobe Experience Manager (AEM) and Asana a plus.
• Familiarity with AI-assisted writing and content tools.
• Ability to translate complex topics into clear, concise marketing messaging.
• Strong editing, proofreading, and organizational skills.
• Ability to manage multiple projects and deadlines in a collaborative marketing environment.
• Familiarity with SEO and digital marketing best practices.

Preferred

• Experience writing for higher education, EdTech, or B2B audiences.