Responsibilities

• Write and edit long-form sales promotions (digital and direct mail style) of 2,000–20,000+ words designed to convert cold and warm traffic into paying customers
• Develop compelling big ideas, unique mechanisms, leads, and closes tailored to the target audience’s financial goals and pain points
• Produce space ads and advertorial-style copy for display and native advertising placements
• Write landing page copy for lead generation, product launches, and promotional campaigns
• Create order forms and checkout page copy optimized to reduce friction and maximize conversion
• Write full VSL scripts including hooks, story arcs, proof elements, offer stacks, and calls to action
• Adapt long-form promotions into VSL format and vice versa, maintaining conversion logic throughout
• Collaborate with the Creative Director and production team on scripting, pacing, and on-screen text elements
• Produce multi-step email sequences for new subscriber onboarding, product launches, evergreen funnels, re-engagement campaigns, and winback series
• Draft full emails in under 20 minutes using AI-assisted workflows, with fewer than 10% requiring major revisions

Requirements

• Proven experience writing direct-response copy, including long-form sales promotions, VSLs, email sequences, and/or upsell copy
• Demonstrated ability to write persuasive, original, and brand-consistent copy under deadline pressure
• Strong command of direct-response principles: AIDA, big idea development, unique mechanisms, proof stacking, and offer construction
• Proficiency with AI writing tools (e.g., Claude, ChatGPT, Jasper) for copy drafting and ideation
• Strong copy editing and proofreading skills; meticulous attention to factual accuracy
• Ability to manage multiple projects and deadlines simultaneously without sacrificing quality
• Excellent organizational skills; adherence to file naming conventions and project management systems
• Proficiency in Microsoft Office Suite (Word, PowerPoint) and Google Suite (Docs, Slides, Sheets)
• High school diploma or equivalent required; bachelor’s degree in English, Communications, Marketing, or a related field preferred
• Minimum 2 years of direct-response copywriting experience; financial, health, or information marketing strongly preferred

Preferred

• Familiarity with financial markets, trading, or investment education or coaching marketing
• Experience with email marketing platforms (e.g., Klaviyo, ActiveCampaign, HubSpot)
• Background in webinar funnel copywriting or pitch deck scripting