Responsibilities

• Craft compelling copy for Pinterest B2B campaigns targeting an advertiser audience across social, email, experiential, video, trend reports and more.
• Know what makes an effective Headline vs. Tagline, write both and ensure it ladders up to our larger brand messaging.
• Blend strategy and creativity: Take real-time results to learn what works and use that to inspire your next round of creative.
• Collaborate closely with creative directors, senior writers, designers, producers and marketers, always “Aiming for Excellence,” iterating with intention and “Acting as One” to deliver best-in-class work.
• Use AI to solve real problems faster, with higher quality and impact. Always “hold the pen” and audit its output.
• Present your work to senior stakeholders with confidence and collaboration.
• With the help of your creative director, lean in to develop the voice and tone of Pinterest.

Requirements

• 5-8 years of copywriting experience, especially brand voice across a variety of platforms beyond video (social, newsletter, landing pages, experiential).
• Bachelor’s degree in a relevant field such as Marketing, Communications, or equivalent experience.
• Detail oriented: You’re a details-obsessed writer who “aims for extraordinary” even in the first draft and knows when to escalate in order for clarity.
• A learner: You have an open mind when it comes to feedback, consistently finding ways to push the craft and pressure test your writing.
• Fluency in Pinterest voice and tone: You already “get” the Pinterest voice and what makes us different. Empowered by our brand guidelines, you’ll be fluent in it within a few weeks. You have experience writing across different brand voices.
• A trusted pen: An exceptional writer who knows what makes an award-winning tagline, message and concept—and can write all three.
• Growth-minded AI: You’re comfortable using AI to drive efficiency and impact in your work. You keep the human creative intact while scaling your results.
• Creative collaboration: You can move work along on your own, and know when to loop in your manager or creative director for visibility and guidance.
• Pop culture obsessed: You have a pulse on current culture and social media trends. You get a kick out of writing the most culturally relevant copy and can write timely social copy on a whim.

Benefits

• Benefits Offered: Medical, Dental, Vision, 401K