Responsibilities

• Work collaboratively with Graphic Designer and other marketing team members to ensure marketing efforts are on brand and delivered on time
• Retention marketing copywriting including email subject lines, preview text, body copy, SMS/MMS, and push messages
• Weekend and other special drop copywriting (brand collabs, key weekday drops, etc.) including collection and shop launch naming and taglines
• Writing copy for daily promotions across channels
• Writing paid and organic social media captions for Instagram, Facebook, TikTok, Pinterest, and Threads
• Support retail marketing needs, e.g. copywriting for emails and print materials
• Maintaining and updating VICI’s brand copy bank
• Competitors copy review and sourcing inspiration
• Developing influencer talking points for weekend collections
• Potential copywriting for blog. email newsletter, or other future marketing channels

Requirements

• Bachelor’s degree in Marketing, Communications, or related field preferred (or equivalent experience)
• 2–3 years of experience in retail or email copywriting
• Ability to read, write, speak and understand the English language fluently, and communicate verbally and in writing at a professional level
• Excellent grammar required
• Demonstrated knowledge and proficiency with Windows (Word, Excel, PowerPoint), Mac and Google products, standard applications (Slack, Office365, Chrome, etc.)
• Ability to proofread own and others’ work
• Comfortable with ambiguity and able to make logical decisions with minimal supervision
• Excellent time management and organization skills; meticulous attention to detail
• Demonstrates a high degree of personal and professional integrity
• Ability to prioritize work assignments and shift work efforts

Preferred

• Interest in apparel/fashion brands and styling is preferred
• Demonstrated ability to build the use of AI into their copywriting workflow
• Experience using Figma, Canva, Klaviyo, Shopify, and Asana would be a plus