Copywriter, Omni Channel Content at American Airlines | Fort Worth, TX

American Airlines

Copywriter, Omni Channel Content

Fort Worth, TX (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive digital copy and messaging across American Airlines channels, aligning with brand and revenue goals.

Own and adapt content across web, email, and promos with SEO/Accessibility in mind.
Must-have: 2–3 years crafting concise copy for high-traffic web and email campaigns.
Standout: Collaboration with multiple teams and senior leadership to meet business priorities.

Job Description

Responsibilities

Craft clear, compelling digital copy (aa.com, email marketing, and other owned channels) aligned with American’s brand messaging.
Support assigned business units (e.g., Global Sales, Distribution, Loyalty, Revenue Management, Corporate & Agency Programs, Corporate Communications, Legal, Privacy, and Marketing teams) by translating business needs into effective digital messaging.
Draft and adapt messaging across multiple formats and purposes, including promotions, lead generation, newsletters, program announcements, technical updates, and B2B communications.
Proofread and edit content for accuracy, clarity, and SEO best practices.
Write, update, proofread, and edit content using a content management system and predefined templates, ensuring accuracy, clarity, accessibility, and SEO best practices.
Use advanced technologies for content creation and maintenance.
Partner closely with stakeholders, subject matter experts, and senior leadership to align content with business priorities, brand goals, and revenue objectives.
Work between IT and the business daily to publish and maintain content.
Participate in an on-call rotation, including weekends and late nights, for publishing alerts resulting from weather delays/cancellations or other operational issues.

Requirements

Bachelor’s degree in Journalism, Communications or English, or equivalent experience/training.
2-3 years of experience crafting concise copy for various delivery channels including web, mobile, and email campaigns for a high-traffic, transactional website for a major global brand.
2-3 years of experience with and applying HTML and web content strategy.
2-3 years using and maintaining advanced technologies for content creation and maintenance.
Must have online portfolio / samples of work.

Preferred

5+ years of experience working within a CMS and editing / writing / translating concise, web / mobile friendly copy.
5+ years of project management experience within a marketing, loyalty or digital environment.
Experience building chat intents and response flows in virtual assistant technology.
Travel industry experience or general knowledge of the airline industry.

Benefits

Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

American Airlines

3.6 Glassdoor

Embark on an adventure with a commitment to service, excellence and humanity. Our team is what powers our airline. We are proudly dedicated to our purpose of caring for people on life’s journey, including connecting our customers to the people and places they love or providing our team members development and leadership opportunities to acquire new skills and explore their potential. With more than 1,300 aircraft in our mainline and regional fleets combined and an extensive route network that touches six continents, we’ve got a place for you to start — or continue — your career. Whether you’re stationed at one of our hundreds of airports, working out of our state-of-the-art headquarters in Fort Worth, Texas, or serving customers over the phone from your home office, there are endless opportunities for you to grow and lead at American.

Founded in 1930

USA

58K employees (1,741 in marketing)

jobs.aa.com

62% recommend to a friend

41% CEO approval