Responsibilities

• Develop copy that informs, persuades, entertains, sells, or occasionally does all four at once.
• Create campaign concepts, messaging platforms, headlines, activations, and content across retail, digital, social, experiential, video, and emerging channels.
• Move seamlessly from high-level creative thinking to detailed execution that meets retailer requirements, brand standards, and legal considerations.
• Partner with creative teams to bring ideas to life, making sure every word works as hard as the design.
• Collaborate with strategists and account teams to understand business goals, shopper behavior, and what success looks like.
• Research brands, products, competitors, cultural trends, and consumer insights to uncover opportunities for stronger creative.
• Present ideas with confidence, explain your thinking, and use feedback to make the work even better.
• Contribute to brainstorms, pitches, and new business opportunities.
• Stay curious about culture, advertising, retail, and the ever-evolving ways people discover and buy brands.
• Occasionally travel for client meetings, photoshoots, productions, and other creative adventures.

Requirements

• Bachelor’s degree required; degree in advertising, marketing, communications, business, English, or a related field preferred.
• 1 - 4 years of agency experience and a portfolio that shows strong thinking, sharp writing, and creative range.
• Experience writing across channels, including digital, social, in-store, video, experiential, retail and traditional media.
• Strong writing, editing, proofreading, research, and storytelling skills.
• Can concept a campaign in the morning and tackle retailer-specific copy in the afternoon without breaking a sweat.
• Know that great copy isn’t just clever. It’s strategic.
• Love finding simple solutions to complicated communication problems.
• Appreciate the relationship between words and design and enjoy working closely with visual thinkers.
• Comfortable presenting your work and having thoughtful conversations about creativity.
• Can manage multiple projects, shifting priorities, and deadlines while keeping details intact.

Preferred

• Nice to have some experience in shopper marketing, CPG or with alcohol beverage brands.