Responsibilities

• Work with cross functional team to create ecommerce copy for basic product descriptions, deluxe pages, and visual assets
• Research SEO search terms to incorporate into product display pages
• Work with cross functional team to create toy names, callouts and body copy for licensed or in-house brands
• Generate creative name ideas for new brands and products
• Present ideas to cross functional partners along with strategic direction and rationale
• Work closely with Trademark Legal group to make sure names are cleared for use
• Proofread all materials to identify errors as well as design and copy inconsistencies
• Work closely with marketing and product design to understand product features and attributes in order to generate effective copy
• Ensure all copy has been routed to any necessary internal and external partners for approval at key milestones and make any appropriate changes prior to copy upload into system
• Maintain and follow Mattel legal standards, as they relate to copyrights, trademarks and protection of intellectual property

Requirements

• 1-3 years experience professional writing for: print media (consumer or trade), consumer products, branding/style guides, naming, etc.
• Minimal project management experience helpful
• Conceptual and creative thinker
• Ability to problem solve and be resourceful
• Detailed proofreading skills
• Experience in kid-related content and packaging
• Microsoft Word and Excel
• Ability to utilize Mattel systems and operate within them
• Collaborating with cross-functional teams