Copywriter, Lifecycle Marketing

Edmond, OK (On-site)

Salary Not AvailableMid LevelInternship

Posted 3 months ago

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Job Summary

Drive copywriting and brand support for a faith-focused product, crafting messaging across in-app, push, and email to encourage daily Bible engagement with AI-assisted testing.

  • Own user-facing messaging and engagement strategies for habit formation.
  • Must-have: Experience creating accessible global content for diverse audiences.
  • Standout: Leverage AI tools to accelerate content and test messaging approaches.

Job Description

Responsibilities

  • Provide Copywriting and Brand Support to the Team
  • Write and optimize copy that encourages consistent daily Bible engagement, applying behavioral psychology and habit formation principles.
  • Develop user-facing messaging across in-app experiences, push notifications, and email campaigns that drive recurring user engagement.
  • Apply user behavior insights to shape headlines, calls-to-action, and engagement strategies that support habit formation.
  • Use AI tools to accelerate content development, including generating variations, testing messaging approaches, and drafting content.
  • Write for a global audience across diverse stages of faith, ensuring messaging is accessible and translates effectively across languages and cultures.
  • Create copy designed to translate seamlessly across languages and cultures.

Preferred

  • Comfort and enthusiasm for AI writing tools.

Benefits

  • Paid parental leave, including maternity, paternity, and adoption leave.
  • Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
  • Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
  • Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
  • Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
  • Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
  • Generous 401(k) retirement plan allowing a team member to have up to 12.5% contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment!
  • $160 annually in development dollars for team members to invest in their professional growth.
  • Casual dress and work environment.
  • And much more!
YouVersion logo

YouVersion

We wholeheartedly believe intimacy with God has the power to transform lives. That’s why YouVersion creates culturally relevant, biblically-centered experiences that encourage and challenge people to seek God throughout each day. Through these experiences, we create opportunities for people to connect with God, helping them form a spiritually-rich rhythm of seeking God intimately. Our hope is that each person in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer to Him every day. YouVersion is a ministry of Life.Church. Named one of the largest, fastest growing and most innovative churches in America, Life.Church is one church in multiple locations, and we are passionate about using technology to reach the world with the hope of Jesus. This passion led us to start YouVersion in 2007 with a simple vision, which God has grown to a community of over 550 million (and counting!). Life.Church wants to make a lasting difference in our communities and the world, seeking to lead people to become fully devoted followers of Christ. We are risk-taking, irrationally generous, spiritual contributors who bring our best, laugh hard, and honor God with integrity. In 2019, Glassdoor named Life.Church a Best Place to Work and named our senior pastor, Craig Groeschel, one of the Top CEOs.

Founded in 2007
Edmond, Oklahoma, USA
444 employees (126 in marketing)

Traffic Signals

Monthly Visitors
5.5M
Traffic Source Mix
Search
31.8%
Direct
48.4%
Referral
18.3%
Social
1.2%
Paid
0.2%

Headcount Trend

Current headcount: ~448

Marketing Team

Marketing Team Size
108 (24% of company)

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