Copywriter

Responsibilities

• Support the development and refinement of Lakeview’s brand voice, tone, editorial standards, messaging framework and principles, and content guidelines to ensure consistency across marketing and supported enterprise communications.
• Collaborate with the creative team and channel owners to develop creative concepts, messaging approaches, and compelling copy for multichannel marketing campaigns, including direct mail, email, paid media, websites, landing pages, and digital content.
• Create clear and accurate content that communicates mortgage products, financial concepts, and customer value propositions into clear, accurate, and persuasive communications tailored to target audiences.
• Review audience insights, campaign performance, and A/B testing results with channel owners to identify opportunities and recommend messaging improvements that enhance engagement and conversion.
• Develop and edit customer education content, FAQs, lifecycle messaging, and other communications that clarify mortgage and homeownership topics.
• Support executive and internal communications, enterprise announcements, employee engagement initiatives, presentations, and business partner messaging.
• Collaborate with the Video Content Producer on scripts, story outlines, interview questions, voiceovers, and integrated multimedia concepts.
• Contribute ideas to content strategies, campaign concepts, and storytelling opportunities that support marketing and enterprise priorities.
• Work with the Creative Director and leadership to ensure verbal and visual communications deliver cohesive, recognizable brand experiences.
• Support the consistent application of Lakeview's brand voice and editorial standards, providing input and recommendations to strengthen messaging across communications.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, Advertising, or a related field, or equivalent demonstrated professional experience preferred; High school diploma or GED equivalent required.
• Minimum 5 years of professional copywriting, brand communications, or content strategy experience in an in-house marketing team, agency, or comparable organization.
• Exceptional writing, editing, proofreading, and storytelling skills, demonstrated by a portfolio spanning short-form campaigns and longer-form communications.
• Strong experience in direct-response marketing, consumer acquisition messaging, and conversion-oriented copywriting.
• Demonstrated experience establishing brand voice guidelines, editorial standards, messaging frameworks, or content governance resources.
• Ability to evaluate creative requirements and translate complex financial or technical information into clear, compelling, and accurate communications for diverse audiences.
• Experience developing content across direct mail, email, digital advertising, web, presentations, and internal or executive communications.
• Experience scripting video or multimedia content and collaborating with design and production specialists.
• Strong analytical, communication, organizational, and collaboration skills with experience using campaign insights to improve messaging effectiveness.
• Experience in mortgage lending, financial services, or another regulated industry preferred; familiarity with SEO, GEO, marketing platforms, and approved AI-assisted workflows preferred.

Preferred

• equivalent demonstrated professional experience preferred
• Mortgage lending, financial services, or another regulated industry preferred; familiarity with SEO, GEO, marketing platforms, and approved AI-assisted workflows preferred.

Benefits

• excellent benefits package, which includes medical coverage starting on day one and a company-matched 401(k).