Responsibilities

• Translate campaign narratives and brand direction into channel-specific copy across email, SMS, paid media, website, and retail touchpoints.
• Ensure all messaging is clear, cohesive, and aligned with brand voice across deliverables.
• Adapt messaging for different formats, audiences, and performance channels while maintaining consistency.
• Write and optimize email, SMS, and paid media copy (Meta, Google, TikTok, etc.), including headlines, primary text, and variations.
• Adapt messaging for platform-specific best practices while maintaining brand integrity.
• Balance storytelling, clarity, and conversion across all performance-driven channels.
• Write and maintain website content, including homepage, landing pages, PDP copy, and promotional messaging.
• Partner with the Brand Storyteller and Creative team to ensure narrative and visual storytelling are integrated seamlessly.
• Ensure all site copy is clear, accurate, and conversion-minded.
• Partner with Marketing and Product teams to develop product names, kit names, and promotional naming conventions.

Requirements

• At least 5 years of copywriting experience (beauty, fashion, lifestyle, or luxury brand experience preferred).
• Strong portfolio demonstrating executional work across email, paid media, web, and product/packaging copy.
• Experience with product naming, PDP writing, and/or packaging copy is a plus.
• Ability to write within and help evolve an emerging brand voice with consistency and precision
• Experience with performance-driven copywriting and basic understanding of conversion principles.
• High attention to detail and strong self-editing and proofreading skills.
• Comfort working in a fast-paced, high-volume environment.
• Collaborative mindset and ability to work cross-functionally with Creative, Brand, Digital, and Product teams.