Responsibilities

• Brand Strategy & Creative Development
• Develop and own high-level brand messaging across integrated campaigns, product launches, seasonal initiatives, retail activations, digital experiences, and experiential marketing.
• Partner with Creative Leadership, Art Directors, Designers, and Marketing leaders to develop campaign concepts from initial ideation through execution.
• Develop campaign platforms, headlines, taglines, brand narratives, manifestos, messaging frameworks, and supporting copy.
• Help define and evolve Inno Supps brand voice, tone, language, and messaging principles across consumer touchpoints.
• Bring a strong understanding of consumer behavior, culture, wellness trends, and competitive positioning to creative development.
• Present creative concepts and messaging rationale to cross-functional stakeholders and senior leadership.
• Help establish creative standards and provide copy direction across projects and channels.
• Translate complex scientific, nutritional, biochemical, and ingredient information into compelling, accessible consumer-facing content.
• Partner closely with Product Development, R&D, Regulatory, and Product Marketing teams to ensure technical accuracy and responsible communication.

Requirements

• 5–8+ years of professional copywriting experience in-house, agency, CPG, wellness, beauty, health, or a similar consumer-focused industry.
• Exceptional writing, editing, storytelling, and conceptual development skills with a strong portfolio.
• Experience translating complex scientific, technical, or product information into clear, compelling consumer messaging.
• Strong understanding of brand voice, messaging strategy, consumer marketing, and integrated campaigns.
• Experience writing across digital, social, email, web, paid media, retail, packaging, and/or experiential.
• Familiarity with FDA, FTC, and claims requirements for wellness, supplements, or other regulated consumer products.
• Strong cross-functional collaboration skills, with experience partnering with Creative, Marketing, Product, R&D, Regulatory, or Legal teams.
• Highly organized, detail-oriented, and comfortable managing multiple projects and deadlines.
• The ideal candidate is a world-class writer who can make complex ideas feel simple, relevant, and memorable; a strategic thinker; equally comfortable writing a campaign headline and explaining the science behind a product; curious about science, wellness, culture, and consumer behavior; balanced between creativity and precision; detail-oriented and collaborative; able to move between emotional brand storytelling and technical product education.

Benefits

• medical, dental, and vision coverage with employer-paid plan options, 401(k) option, paid holidays and PTO, wellness and fitness perks, employee product discounts, catered team lunches, and team-building events!