Copywriter II

New York City, NY (On-site)

$106K/yr – $126K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the creative copy initiative for Peloton campaigns, turning briefs into cohesive, on-brand messaging for acquisition and retention, and shepherding concepts from idea through production while presenting compelling work to leadership.

  • Copy ownership: craft persuasive headlines and CTAs across channels that align with brand voice.
  • Cross-functional partnership: translate briefs with brand, acquisition, and retention teams to reach the Peloton community.
  • Creative delivery: guide concept-to-production with producers and project managers and defend work to CD-level stakeholders.

Job Description

Responsibilities

  • Writing persuasive, creative copy from the smallest CTA to the most inspiring headline
  • Work directly with brand, acquisition and retention teams to understand the brief and communicate our offerings to the Peloton community
  • Understand and promote contemporary brand design and copy cohesion, leveraging style, function, and motion
  • Can help shepherd creative from concept stages through to production working with producers and project managers to deliver the final product
  • Present creative to CDs in a clear, compelling manner

Requirements

  • 2-3+ years of experience as a Copywriter
  • Proven examples of effective campaign work that shows off creative capabilities. Funny, sad, inspiring, whatever it is, let’s see something AI couldn’t write.
  • Has experience presenting ideas and enjoys doing it
  • Organized
  • Great communication skills
  • Self-motivated and doesn\'t wait to be told what to do
  • Doesn\'t take themselves too seriously (we are a casual bunch)
  • Comfortable bringing your point of view into a discussion
  • Likes long bulleted lists

Benefits

  • Medical, dental and vision insurance
  • Generous paid time off policy
  • Short-term and long-term disability
  • Access to mental health services
  • 401k, tuition reimbursement and student loan paydown plans
  • Employee Stock Purchase Plan
  • Fertility and adoption support and up to 18 weeks of paid parental leave
  • Child care and family care discounts
  • Free access to Peloton Digital App and apparel and product discounts
  • Commuter benefits and Citi Bike Discount
Peloton logo

Peloton

4.0 Glassdoor

The Peloton Platform energizes the oil and gas digital transformation through mobility, automation and data integration by providing fully integrated well data lifecycle, production data lifecycle and land data management solutions. Today, over 600 oil and gas clients worldwide rely on Peloton technology to equip their stakeholders with the tools and information necessary to manage, simplify and optimize their operations. For more information about Peloton, visit www.peloton.com or contact info@peloton.com.

Founded in 1991
Calgary, Alberta, CAN
227 employees (8 in marketing)
71% recommend to a friend

Traffic Signals

Monthly Visitors
44.6K
Monthly Google Ads Budget
$4.2K
Traffic Source Mix
Search
24.1%
Direct
71.3%
Referral
4.1%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~227

Marketing Team

Marketing Team Size
7 (3% of company)
Median Career Experience
9 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Private Equity, 9 years ago

Funding History

  • Aug 2017
    Private Equity

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