Responsibilities

• Develop compelling copy across all brand touchpoints including social media, email, paid advertising, product descriptions, and website content
• Lead campaign naming and concepting—from seasonal collections to brand-wide initiatives—ensuring consistency of voice and message
• Write and optimize SEO-driven website copy to improve organic visibility and on-site conversion
• Own and evolve the Frank Darling tone of voice, building out guidelines and resources that empower the wider team to write on-brand
• Partner with the design teams to develop 360° campaign concepts that translate across channels
• Support paid media with ad copy that drives performance without sacrificing brand integrity
• Collaborate cross-functionally with marketing, creative, design, and customer experience teams to maintain a cohesive brand narrative
• Stay ahead of cultural moments, industry trends, and competitor activity to keep Frank Darling’s content fresh and relevant

Requirements

• 4-6 years of copywriting experience, ideally within a DTC brand, luxury, or fine jewelry context
• A portfolio that demonstrates range—from tight social copy and campaign headlines to long-form brand storytelling and TOV documentation
• Proven experience running 360° copywriting across multiple channels and formats simultaneously
• Strong strategic instincts: you think in concepts, not just words, and can connect copy to business objectives
• Experience developing or contributing to tone of voice guidelines and brand language frameworks
• Solid understanding of SEO best practices and experience writing copy that balances search intent with brand voice
• Exceptional attention to detail and a strong editorial eye—you notice when a comma changes everything
• Experience working in or alongside jewelry, fashion, beauty, or luxury lifestyle brands is strongly preferred
• Comfortable working in a fast-paced, collaborative environment with multiple stakeholders and evolving priorities
• Self-starter with strong project management skills and the ability to juggle multiple briefs

Benefits

• Equity Compensation. Every Frank Darling team member receives a stock option package to share in the company's upside.
• Insurance. Medical, dental, and vision insurance kicks in on the first day of your 2nd month!
• 401k. Optional 401k program.
• Paid Time Off. Flexible, unlimited paid time off policy enables motivated, goal-oriented team members to recharge
• Disability and Life Insurance.
• Pre-Tax Commuter Benefits.
• Employee Discounts. A generous discount program for you, your friends, and your family to make it easy to wear and gift Frank Darling.