Responsibilities

• The Copywriter is responsible for developing compelling, donor-focused content across all marketing channels to support blood donor recruitment, retention, and brand awareness.
• This role creates clear, engaging, and persuasive copy for a wide range of marketing assets, ensuring a consistent voice and message across all donor communications.
• Working collaboratively with Donor Outreach, Marketing Strategy, Creative Services, Digital, Social Media, and operational teams, the Copywriter translates business objectives into messaging that inspires action and supports organizational goals.
• Write, edit, and proofread copy for a variety of marketing channels, including email, SMS, advertising, social media, websites, direct mail, print collateral, signage, video scripts, and other marketing materials.
• Develop messaging that is clear, compelling, and aligned with organizational priorities, brand standards, and donor engagement objectives.
• Maintain a consistent tone of voice across all marketing communications while adapting messaging to different audiences, channels, and campaign goals.
• Partner with designers, marketers, and stakeholders to develop integrated marketing campaigns from concept through execution.
• Write compelling, audience-focused email copy that informs, engages, and inspires action.
• Develop high-performing subject lines, preview text, headlines, and calls to action.
• Produce timely content for both planned campaigns and urgent operational communications, including critical blood inventory appeals.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field, or an equivalent combination of education and experience.
• Minimum of 2-4 years of professional copywriting experience in marketing, advertising, communications, or a related field.
• Experience developing content across multiple marketing channels, including email and text marketing, digital, and print.
• Experience collaborating with creative teams along with email and text outreach teams.
• Experience managing multiple projects simultaneously.
• Any combination of education, training, and experience equivalent to the requirements above that has supplied the necessary knowledge, skills, and experience to perform the essential functions of the job.