Responsibilities

• Craft persuasive product descriptions and compelling copy for our website to maximize conversion rates.
• Create persuasive short and long-form product copy, advertorial-style content, and landing pages for our email marketing campaigns and customer journeys to drive increased conversions, sales, and retention.
• Write and maintain transactional content associated with the website, including confirmation emails, fulfillment notifications, subscription notifications, etc.
• Craft upsell, cross-sell, subscription, and loyalty campaign content to drive increased lifetime value (LTV) and retention.
• Work cross-functionally with the SEO, content marketing, social media, and UX/UI teams to optimize strategies to increase traffic and conversions through landing page and lead magnet optimizations.
• Collaborate with the marketing team to ensure alignment between copywriting efforts and overall marketing strategies.
• Utilize a deep understanding of the customer journey from initial website entry to optimize content and messaging, facilitating seamless navigation and guiding users towards conversion.
• Continuously analyze email performance, website traffic and user behavior to identify opportunities for improvement and refine copywriting strategies accordingly.
• Proactively develop and manage A/B and multivariate copy tests across email, landing pages, and product pages; analyze results and apply learnings to continuously improve performance.
• Contribute to marketing strategy development by identifying copy and messaging opportunities across the customer lifecycle and bringing forward proactive recommendations.

Requirements

• 7+ years' experience in writing short and long-form marketing copy for DTC nutritional supplement companies.
• Demonstrated results in email revenue, conversion rate improvement, and/or retention metrics.
• Strong understanding of DSHEA & FTC guidelines for nutritional supplement advertising.
• Familiarity with SEO/GEO principles and experience with SEO copywriting.
• Excellent writing skills with a keen eye for detail and the ability to tailor messaging to different target audiences.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Familiarity with analytics tools and the ability to use data to drive decision-making.
• Ability to understand the user journey from initial website entry and optimize copy and content to facilitate conversion at each stage.
• Ability to work independently in a fast-paced environment, managing multiple priorities without close supervision.
• Experience developing and interpreting copy-driven A/B tests; comfort working alongside analytics and CRO tools.
• Experience writing for and within email marketing platforms (Klaviyo preferred).

Preferred

• Passion for nutrition and wellness is a plus.

Benefits

• Comprehensive medical, dental, and vision insurance with 80% of premiums covered by the company
• 80 hours of paid vacation to start, with additional PTO that grows as you grow with us (tenure-based increases)
• 40 hours of personal days each year for rest, life, and everything in between
• Paid gym membership to support your health and well-being
• 7 paid holidays
• 50% discount on all Dr. Berg products
• Fully remote work with a strong emphasis on healthy work–life balance