Responsibilities

• Write paid media ad copy across platforms (Meta, Google, LinkedIn) with attention to headlines, descriptions, and creative messaging that drives clicks and conversions.
• Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout align for strong conversion.
• Write conversion-focused copy for A/B tests including headline variants, CTA copy, value proposition rewrites, and testing of messaging hierarchy with clear hypotheses.
• Write email and SMS copy for lifecycle campaigns (welcome flows, abandoned cart, win-back, promos) within client brand voice guidelines.
• Rewrite underperforming copy based on test results and analytics, diagnosing what isn’t working and proposing data-informed alternatives.
• Adapt quickly to new client brand voices by absorbing voice guides and existing copy to produce on-brand work on first draft.
• Collaborate with strategists on hypothesis development; your copy is the execution layer of the experimentation roadmap.
• Manage workload across multiple clients and projects, communicating capacity, timelines, and blockers proactively.
• Use AI tools to accelerate drafting, variant generation, and research while maintaining craft and strategic rigor.
• Build, train, and manage brand-specific AI writing agents with prompts, voice calibration, and guardrails to stay on-brand at scale.

Requirements

• 2–4+ years in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
• Experience writing paid media copy (Meta, Google, LinkedIn) with awareness of character limits, platform specs, and best practices.
• Portfolio showing copy written to be tested across ads, landing pages, headlines, or emails with clear framing.
• Ability to write across multiple brand voices quickly and accurately from voice guides.
• Strong strategic instinct; you think in hypotheses, value props, and objection handling.
• Experience writing for web landing pages, PDPs, funnels, paid media, and email/SMS.
• Comfort with volume and speed; produce multiple variants quickly without sacrificing quality.
• Clear communication; ask questions, flag ambiguity early, and justify copy decisions to non-writers.
• Self-directed and reliable; manage time, hit deadlines, and require minimal micromanagement.
• AI is a hard requirement; demonstrated use of AI tools daily and experience building brand-specific AI writing agents with guardrails.