Responsibilities

• Craft compelling copy for all retailer websites (Amazon, Walmart, Target, AutoZone, etc.). You will adapt master messaging to meet the specific requirements and customer mindsets of each platform.
• Write Alt-Image marketing copy (infographics) for digital retail carousels, turning visual product features into high-impact "reasons to buy" that live directly within the imagery.
• Support the writing of full-funnel campaigns for product drops and brand moments—spanning paid media, social, email, SMS, and high-performance web copy.
• Draft Training Scripts and video scripts from master messaging to craft compelling social media posts, short form videos, and internal training content.
• Brand Storytelling: Collaborate with the team to produce engaging marketing materials and brand projects that resonate with our global community.
• Global Localization: Coordinate the translation and localization process for French Canadian, Spanish, and European markets, acting as the brand guardian to ensure the Chemical Guys brand is maintained globally.
• Cross-Functional Collaboration: Partner with Design, Product Development, and Marketing teams to ensure alignment and consistency in tone and messaging.
• Naming & Identity: Assist in naming products and collections with creative flair and strategic rationale.
• Proofreading & Editing: Act as a final line of review for grammar, punctuation, and adherence to brand guidelines.
• Strategy Adherence: Follow established content strategies to ensure all writing projects ladder up to broader brand and business goals.
• High-Volume Output: Work under tight deadlines with a focus on high-volume output and strong attention to detail.
• Marketing Coordinator Responsibilities: Manage physical inventory for new products, ensuring all items are organized, accessible, and ready for use by the content team; Capture and provide product imagery to support compliance initiatives; Support the management of the Digital Asset Management (DAM) system, including distributing and maintaining links to external agencies; Oversee PR sample requests from initiation through fulfillment, ensuring timely and accurate delivery; Support Brand Manager with new product introductions (NPI); Assist in coordinating and executing broader social media initiatives in collaboration with the social media team; Facilitate cross-functional communication by distributing assets and information across internal teams; Perform additional duties and support projects as needed.