Copywriter

Torrance, CA (On-site)

$70K/yr – $75K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive cohesive product-copy and campaigns across retailers while coordinating localization and cross-functional execution.

  • Own high-volume copy production for retailer sites, campaigns, and brand moments.
  • Must-have: 3+ years of copywriting with e-commerce and integrated campaigns.
  • Standout: experience coordinating translations and localization across global markets.

Job Description

Responsibilities

  • Website & Retailer Content: Retailer Digital Shelves: Craft compelling copy for all retailer websites (Amazon, Walmart, Target, AutoZone, etc.). You will adapt master messaging to meet the specific requirements and customer mindsets of each platform.
  • Alt-Image Copy: Write Alt-Image marketing copy (infographics) for digital retail carousels, turning visual product features into high-impact "reasons to buy" that live directly within the imagery.
  • Narrative Support: Support the writing of full-funnel campaigns for product drops and brand moments—spanning paid media, social, email, SMS, and high-performance web copy.
  • Training & Video Scripts: Draft Training Scripts and video scripts from master messaging to craft compelling social media posts, short form videos, and internal training content.
  • Brand Storytelling: Collaborate with the team to produce engaging marketing materials and brand projects that resonate with our global community.
  • Global Localization: Coordinate the translation and localization process for French Canadian, Spanish, and European markets, acting as the brand guardian to ensure the Chemical Guys brand is maintained globally.
  • Cross-Functional Collaboration: Partner with Design, Product Development, and Marketing teams to ensure alignment and consistency in tone and messaging.
  • Naming & Identity: Assist in naming products and collections with creative flair and strategic rationale.
  • Proofreading & Editing: Act as a final line of review for grammar, punctuation, and adherence to brand guidelines.
  • Strategy Adherence: Follow established content strategies to ensure all writing projects ladder up to broader brand and business goals.

Requirements

  • 3+ years of copywriting experience, with a portfolio showing integrated campaign work and e-commerce copy.
  • Strong attention to detail and excellent proofreading skills.
  • Proficiency in Microsoft Office Suite and content management systems.
  • Knowledge of automotive detailing or a passion for cars is a plus.
  • Experience writing for diverse e-commerce environments and understanding how to optimize copy for various retailer websites.
  • Experience managing or coordinating translation workflows and external vendors.
  • A proactive communicator who thrives on feedback and loves working with designers and product experts.
  • Demonstrated experience using AI-powered tools (e.g., ChatGPT, Gemini) to enhance creative efficiency and scale content.
  • Strong interest in marketing, with enthusiasm for learning and growing under the guidance of an experienced team.
  • Excellent organizational abilities and capacity to prioritize and manage multiple tasks concurrently.

Preferred

  • Knowledge of automotive detailing or a passion for cars is a plus.

Benefits

  • Medical, Dental, Vision, 401k match, voluntary Life and Disability insurance, FSA, PTO + 5 sick days, 9 holidays + 1 floating holiday, employee discount.
Chemical Guys logo

Chemical Guys

Based in Southern California, Chemical Guys is a global manufacturing company specializing in the highest quality car care chemicals, car wash accessories, buffing pads and machines. Over 40 years of research and development has established Chemical Guys as a worldwide leader in the detailing and car care industry.Beginners and professionals alike choose Chemical Guys, not only for the finest car care products, but the world class customer support and vast detailing knowledge. Chemical Guys is more than a brand - it's a lifestyle with a worldwide following.

Founded in 1968
Gardena, California, USA
245 employees (27 in marketing)

Traffic Signals

Monthly Visitors
883.5K
Monthly Google Ads Budget
$44.4K
Traffic Source Mix
Search
47.4%
Direct
39.7%
Referral
4.2%
Social
6.6%
Paid
2%

Headcount Trend

Current headcount: ~245

Marketing Team

Marketing Team Size
20 (8% of company)
Median Career Experience
10 years
Median Tenure
2.6 years

Funding

Last Raise
Private Equity, 8 years ago

Funding History

  • Jun 2018
    Private Equity

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